The Hindu Business Line : Thursday, October 16, 2003

Beary Tales
Be it Indian rhymes or traditional stories of the jackal and the monkey, Karadi Tales believes that by talking Indian, it has been able to strike a chord with Indian kids. More

CUSTOMER RELATIONSHIP MANAGEMENT

From divinity to `devility'
The customer is no longer seen as God or king but as someone quite the contrary. Adopting a rational approach to dealing with customers will make marketing easier. More

ADVERTISING

Ad magic
The `Incredible India' campaign has succeeded in putting India high on the international tourist's list of destinations. More

Creatively speaking...
How is advertising on radio shaping up? As the medium becomes more popular, ad agencies are ready to explore ways by which creatives can be made interesting. But they still have some way to go. More

MARKETING RESEARCH

A games show
Sports channels are beginning to emerge from the shadows of the ever-popular genre of general entertainment. Besides, sports other than cricket are steadily rising in popularity. More

BOOKS

Marketing's bigger role
WHAT do nations need to make wise choices as to which domestic and global markets to serve? "Marketing," says Philip Kotler in the foreword to Walter E. Vieira's book Marketing is Business. As if to warm the hearts of the marketing guys ... More

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