The Hindu Business Line : Thursday, October 30, 2003

Barista's new brew
Slump in business — that in a nutshell describes the situation Barista finds itself in. There's a new CEO at the helm, and high on his agenda is consolidation. More

Festive fervour
Corporates looking to cash in on festivals would do well to aid enhancement of the experience. More

CUSTOMER RELATIONSHIP MANAGEMENT

A quick-service menu
How far has the Efficient Consumer Response movement come in India? Catalyst takes stock. More

Raising the bar
So, customers haven't complained about your organisation's poor service quality? They may not. However, they have a better way of setting things right: shifting to another service provider. More

ADVERTISING

The test of teasers
Catalyst looks at two campaigns that have had Chennai agog. More

BRANDS

The sensorial brand
A brand's success hinges, among other things, upon its ability to appeal to customers' senses. More

BOOKS

Blessed are the braggers
YOU are Mr Meek or Ms Humble, remaining quiet about yourself or, worse, downplaying your success. What happens next? You are under-appreciated, but you don't care. But you would be allowing others to take credit for your achievements. Ah, you ... More

CARTOON

Hardsell
More

NEW PRODUCTS & SERVICES

Switchful thinking
MK ELECTRIC has introduced a Single Switch in the Ivory range. It has silver metal contacts for high conductivity and corrosion-free long life, is claimed to be spark-free and made from impact-resistant engineering plastic. Compliant with IS ... More

Come clean
ELECTROLUX KELVINATOR has launched Fabriglow.It is a top-loading fully automatic washing machine with Eight Wash Sensitive Programs, available in 6 kg capacity. It is equipped with Intelli Clean Logic, which takes water automatically, depending ... More

Time will tell
TIMEX WATCHES has launched a collection of 78 international styles. It is predominantly a digital one, but also has some chronographs, ana-digis and analogue watches. They are available in 50 styles for men and 28 styles for women and are priced ... More

For rainy days
PENTAIR INC has launched Rainsource, a pressure rainwater harvesting system. It is claimed to require 80 per cent less space than the conventional gravity pit filter systems. It requires a siltation pit to facilitate storage and sedimentation of ... More

Word-perfect
CAMBRIDGE University Press (CUP) has just published the Cambridge Advanced Learner's Dictionary of English meant for readers wanting to learn the language at quick speed. It has been updated, with 1.7 lakh words, phrases and examples. There is a ... More

Up to scratch
NIRLEP has extended its existing Vajra Range with the launch of Vajra Joy, described as a scratch-resistant, metal-spoon safe range of non-stick cookware. The launch marks the range's foray into the mid-price segment. The coating is claimed to be ... More

Elbow grease
NOMARKS has launched Elbow Cream. The product has aloe, ruscus, lemon peel and bearberry that are reportedly effective in removing the dark pigmentation around the elbows. It is a premium product targeted at the urban woman. The cream is packed ... More

Such sauce!
FUN FOODS has introduced Oriental and Continental sauces. The range varies from red chilli, green chilli and spicy vinegar to soya sauce and barbeque sauce. All these products are available in a range of Rs 30 to Rs 60 in 200 ml/ 250 gm ... More