![]() Financial Daily from THE HINDU group of publications Thursday, December 11, 2003 |
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COLUMNS KARATEGY
The changing gameBusiness planning should include taking a hard look at basic socio-economic and technological trends. It is here that companies can find their competitive edge. More BRAND BEAT
Ouch! It hurts!Consumer psyche, when hurt by brands, is contagious. A brand manager needs a different set of skills to cleanse this hurt, which will inflict long-term damage otherwise. More BOOK MARK
Selling is like golf or photographyE-COMMERCE is far more capable than the traditional salesman. However, there are "four pieces of information critical to buyers," which e-com cannot yield. That, from the blurb of The Sales Advantage by J.Oliver Crom and Michael Crom, with ... More Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
![]() Mid-Term Monetary and Credit Policy for the year 2003-2004 Pick a Winner Stock Market Contest
Top Stories In Focus Steel Industry in 2003 Outsourcing backlash Stamp paper scam Housing finance scenario Insurance Round-up 2003 Organic farming The Cable tangle Telecom Competition Oil PSUs: Disinvestment dilemma Rising intolerance (The Hindu) Vaishnavaite Temples in Tamil Nadu (The Hindu) Saivite Temples in Tamil Nadu (The Hindu) In Depth Insurance Corner Swati CA Simple Economics Slowburn Tax Talk NRIs & Investment Avenues Iraq Diary |
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