The Hindu Business Line : Thursday, January 15, 2004

Godrej refreshes itself
Godrej Consumer Products has beaten the stagnation in the FMCG segment through a host of initiatives that saw it introducing new price points, enter new territory and strengthen its brands. More

Brands build brands
Very few brand ambassadors have become brands themselves. More

MANAGEMENT

The art of living with plenty
Spending on basic research, learning and experiments with technology should top the agenda of managers in this boom year. More

CUSTOMER RELATIONSHIP MANAGEMENT

Missing in action!
CRM's failure is not intrinsic to it but lies in its deployment. The concept is not about technology, it's about service. More

ADVERTISING

What's with the WORD?
Many brands have been built on them but words seem to be yielding place to pictures in ads. More

OUTLOOK

Wine's fine
Makers and marketers are optimistic about the future of wine in India. More

BOOKS

Cut through the message clutter
THE world is too noisy, and you want to get your message across. Nobody is going to hear you if you speak softly. What you may need is Bang! by Linda Kaplan Thaler and Robin Koval, a book from Currency Doubleday (More

NEW PRODUCTS & SERVICES

Make a mark
LUXOR has launched Dry Safe Ink markers. Priced from Rs 10, these markers are available in six varieties - permanent markers, white board markers, overhead projector markers, multi markers, flip cart markers and sign pens. They are available in ... More

Sit easy
PANACEA BIOTEC has forayed into the OTC segment with the launch of a piles management kit under the brand name ThankGod, which consists of capsules, cream, isabgol and husk. It is available in 6,500 outlets across 35 cities. The kit includes a ... More

Cold as steel
ELECTROLUX KELVINATOR has launched the Ozone - Steel Finish refrigerator, which is an addition to its Ozone frost-free range of refrigerators. Available in 230 litres and 270 litres, the Ozone - Steel Finish refrigerators are priced at Rs ... More

Juicy treat
RAI AND SONS has launched a range of fruit juice concentrates under the Sun Quick brand. The concentrates are reportedly made from natural fruit juices and contain no added flavour, colour, preservatives or sugar. Priced at Rs 90 for a 330 ml ... More

Kid food
MAYAR INDIA has launched Sivananda Bal Chyawanprabha, which is meant to address the needs of growing children. It claims to have a sweeter and child-friendly taste to make it more palatable than the other standard formulations of chyawanprash. It ... More

Hair care
SCHWARZKOPF PROFESSIONAL has launched BC Bonacure Dandruff Control treatment, which consists of a shampoo and a fluid meant to keep the hair laden with moisture during the winter months. The fluid is meant to be applied directly onto the scalp ... More

Sure shot
JINDAL PHOTO has launched FinePix S 5000 digital camera which combines the features of a digital still zoom camera and a digital movie camera. Priced at Rs 36,500, the camera also has a voice memo feature to capture sound while shooting. It is ... More

Movie time
PHILIPS INDIA has launched a new model of DVD player called DVP320, which is claimed to be India's first top loading DVD player with a transparent top. It also claims to be the most compact DVD player, with a height of 45 mm. It is reportedly ... More

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