![]() Financial Daily from THE HINDU group of publications Thursday, February 05, 2004 |
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COLUMNS BRAND BEAT
Brand endorser promiscuity?A celebrity ambassador must be exclusive to a brand, and the day of the brand icon's resurgence is nigh! More VALUE SPIRAL
Can organisations have a better future?Organisations are intended to make life easier but often end up doing quite the contrary. More BOOK MARK
Seismic change in macro-marketingWHAT'S new in the field of marketing? The answer is `new,' as if the question begs the answer. Also new to traditional thinking would be the thought that `demand system' is not a mere curve that economists would draw on a graph paper, but a ... More Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
![]() Interim Railway Budget - 2004-05 Pick a Winner Stock Market Contest
Top Stories In Focus Interim Budget 2004 Corp. Social Responsibility Technology - Towards New Vistas Your Heart
In Depth Insurance Corner Simple Economics Tax Talk NRIs & Investment Avenues
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