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Thursday, February 05, 2004

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BRAND BEAT


Brand endorser promiscuity?
A celebrity ambassador must be exclusive to a brand, and the day of the brand icon's resurgence is nigh! More

VALUE SPIRAL


Can organisations have a better future?
Organisations are intended to make life easier but often end up doing quite the contrary. More

BOOK MARK


Seismic change in macro-marketing
WHAT'S new in the field of marketing? The answer is `new,' as if the question begs the answer. Also new to traditional thinking would be the thought that `demand system' is not a mere curve that economists would draw on a graph paper, but a ... More
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Interim Railway Budget - 2004-05

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Changing face


Can organisations have a better future?

In Focus
Interim Budget 2004
Corp. Social Responsibility
Technology - Towards New Vistas
Your Heart
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In Depth
Insurance Corner
Simple Economics
Tax Talk
NRIs & Investment Avenues
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