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Thursday, February 05, 2004

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STRATEGY


Can organisations have a better future?
Organisations are intended to make life easier but often end up doing quite the contrary. More

INTERVIEW


A different hue
A creative person won't be trapped by her or his own talent, says chlorophyll co-founder Kiran Khalap, who recently published his first novel. More

ADVERTISING


Changing face
Much has changed about advertising - it's become a 360-degree effort, it's increasingly fee-based, there's as much marketing as creative strategy, more specialisation and more streamlining. More

AIR-tight!
AIR revenues from broadcasting the current cricket tri-series surpass estimates. More

BRANDS


The Omega story
Catalyst gets a glimpse into how Omega keeps ticking. More

Brand endorser promiscuity?
A celebrity ambassador must be exclusive to a brand, and the day of the brand icon's resurgence is nigh! More

BOOKS


Seismic change in macro-marketing
WHAT'S new in the field of marketing? The answer is `new,' as if the question begs the answer. Also new to traditional thinking would be the thought that `demand system' is not a mere curve that economists would draw on a graph paper, but a ... More

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Interim Railway Budget - 2004-05

Pick a Winner Stock Market Contest

Top Stories
Changing face


Can organisations have a better future?

In Focus
Interim Budget 2004
Corp. Social Responsibility
Technology - Towards New Vistas
Your Heart
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In Depth
Insurance Corner
Simple Economics
Tax Talk
NRIs & Investment Avenues
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Looking back
Jan. 25-Jan. 31
Where has the joy gone?

Celebrities: Bang for buck?


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