The Hindu Business Line : Thursday, February 19, 2004

Scaling the Summit
More malls, consolidation and much more potential - this is the forecast for the country's retail business. Catalyst does the rounds of the KSA Retail Summit held last week in New Delhi. More

STRATEGY

The growth Catch-22
A pioneering new business backed by a great marketing strategy needn't translate into profitability unless the business gets an opportunity to scale up. More

INTERVIEW

`Companies must have more engaged customers'
Many organisations have done very little to help managers understand what the best managers focus on or how they drive results, according to Benson Smith. More

ADVERTISING

Walking on air
Godrej hopes its new campaign, extolling the virtues of its airtight tea packs, will help its fortunes in a sluggish market. More

BRANDS

Branding the Govt of India
The India Shining campaign is the ultimate recognition of the utility of the brand. More

BOOKS

Love-hate relationship with advertising
THE big picture that Sanjay Tiwari paints in The (un)Common Sense of Advertising is that when ad agencies work like factories, they deliver advertising that looks like products from factories — similar, `standard' ideas and ads. They ... More

CARTOON

Hardsell
More

NEW PRODUCTS & SERVICES

Glow, girl!
KAYA SKIN Clinic has launched Kaya Skin Brightening Complex, a cream meant to enhance skin radiance. The ingredients reportedly help in the treatment of skin blemishes and pigmentation. It is available in 200 ml and 400 ml packs priced at Rs 925 ... More

Well-laundered
PENTAIR INC has launched Pentair Home Washing Machine Filter, an online filter. Meant for enhanced wash quality, it can be fitted at the inlet of the water line of the washing machines. It comes with a sediment cartridge filter, which reportedly ... More

In the pink
CHRISTIAN DIOR has launched its latest international Spring 2004 range - Dior Girly. It is described as a feminine pink and white range, with a white butterfly sewn on the watchstrap, and is positioned as a fashion accessory. It is priced ... More

Health food
ELECTROLUX KELVINATOR has launched its `Nutrition' range of microwaves. It has introduced four models across three segments - solo, grill and convection. The microwaves reportedly have the 360-degree Maxiwave technology which helps in cooking ... More

Smart learning
BREPO SYSTEMS India has launched an interactive educational VCD which it claims is the first of its kind in the world. It can be played on a VCD player, a DVD player and also on the computer. It reportedly aids a child in classroom teaching, ... More

Stay fit
GODREJ INDUSTRIES has entered the health beverages market with the launch of Godrej Sofit, which is a combination of soymilk and natural fruit juices. It is available in four flavours - mango, apple and malt - in 200 ml and 1,000 ml packs. It is ... More

No rough edges
NOMARKS has launched the Nomarks Elbow Cream, which reportedly has ingredients such as aloe, ruscus, lemon peel and bearberry, which are supposed to be effective in removing the dark pigmentation around the elbows. The cream is packed in 25 gm ... More

Home viewing
SONY INDIA has launched a top-of-the-line home theatre system, DAV-SC8. The product is equipped with Sony's proprietary "S-Master" digital amplifier. It also has a 32-bit DSP processor that is supposed to reproduce the surround soundstage. The ... More

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