The Hindu Business Line : Thursday, April 01, 2004

First-hand insights for managing brands
Marketers can do a lot more to understand the buying patterns of their consumers than merely relying on spoon-fed market information. More

BOOK MARK

A book on media lingo
BEGINNING with AA, average audience, and ending with `zone edition,' which is about a newspaper's specific area of circulation, Jim Surmanek offers "the definitive resource for media planning, buying, and research" in Advertising Media A to ... More

IDEA BREAK

Barriers to innovation
In many cases it is the CEO who is the biggest barrier to innovation; in some others he alone has the power and influence to make things happen. More

MUMBAI MOSAIC

Mumbai Mosaic
Catalyst introduces a new column out of Mumbai. The city is seen as the Mecca or Madison Avenue of advertising. This column seeks to take a bird's eye view of the happenings, events, personalities and, of course, the advertising that shapes, ... More

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Interim Railway Budget - 2004-05

Pick a Winner Stock Market Contest

Top Stories
Marriages made on the Net

The strains of music

Branded healthcare

Barriers to innovation

In Focus

Price war in Detergents

Cricket: Ten Sports v DD

CAS fiasco

Pakistan Diary

LS Polls: Alliances/Splits (The Hindu Group)

In Depth
Insurance Corner

Simple Economics

Tax Talk

NRIs & Investment Avenues

Looking back
Mar. 21-Mar. 27
Why are great new concepts so hard to sell?