The Hindu Business Line : Thursday, April 01, 2004

The strains of music
Changing tastes of consumers, falling margins, stagnant stocks, newer formats, piracy... music retailers need to overcome a host of obstacles and look for growth to reach a crescendo. More

ADVERTISING

Marriages made on the Net
The Bharat Matrimony.com TVC has tried to reassure its target audience that the Internet is a reliable medium through which people can look for their life-partners. More

Branded healthcare
As pharma companies and even hospitals are becoming increasingly conscious about the need for brand building, communication agencies have begun to have specialised divisions to cater to their needs. More

Mumbai Mosaic
Catalyst introduces a new column out of Mumbai. The city is seen as the Mecca or Madison Avenue of advertising. This column seeks to take a bird's eye view of the happenings, events, personalities and, of course, the advertising that shapes, ... More

ADSCAN
It's the feel good factor
The new Raymond ad continues the theme of showing the softer side of the `Complete Man'. More

High tech will change advertising
Technology is sure to change advertising but it's not clear how, according to Bill Gates. More

STRATEGY

Barriers to innovation
In many cases it is the CEO who is the biggest barrier to innovation; in some others he alone has the power and influence to make things happen. More

BRANDS

Electrolux's new gambit
After shedding the Kelvinator brand and adopting a new positioning statement, Electrolux hopes to gain ground in a market dominated by the Koreans. More

First-hand insights for managing brands
Marketers can do a lot more to understand the buying patterns of their consumers than merely relying on spoon-fed market information. More

Electrolux's single brand strategy
RECENT studies have criticised Electrolux's decision to phase out the Kelvinator brand from its portfolio this year, stating that the move is sure to result in a loss of sales for the company. In fact, the competition seems equally candid about ... More

BOOKS

A book on media lingo
BEGINNING with AA, average audience, and ending with `zone edition,' which is about a newspaper's specific area of circulation, Jim Surmanek offers "the definitive resource for media planning, buying, and research" in Advertising Media A to ... More

CARTOON

Hardsell
"Afternoon, sir. If you spare five minutes, I'll explain the various schemes we're running on our wonderful product and ..."

NEW PRODUCTS & SERVICES

Twister lamps
PHOENIX LAMPS INDIA has launched Twister, a compact fluorescent lamp which reportedly has eight times the life of a normal incandescent lamp and up to 80 per cent energy saving capacity. It is supposed to be flicker-free and has an instant start. ... More

Smooth writing
U.S. WRITOPIA INC has launched the Lotte brand of gel pens in the Indian market. The gels used in these pen refills are produced with Japanese technology and reportedly give a smooth, clean and break-free writing experience. The present range is ... More

Flawless skin
CLARINS has launched Multi-Active Night Cream and Multi-Active Night Lotion Prevention Plus. These products reportedly help the skin to repair itself throughout the night and prevent appearance of fine lines. While the cream is meant for those ... More

French perfume
COSMOS BRANDS INTERNATIONAL has launched Moregan de Toi range of fragrances from the French design house Morgan. Priced between Rs 2,500 and Rs 2,900, the fragrances `Morgan for her' and `Morgan for him' will be available at select shopping malls ... More

Swiss timepiece
TIMES AT LORD has launched Raymond Weil's Tango collection of watches. It is available in 18K gold plating and two-tone stainless steel models for men. It is priced between Rs 30,000 and Rs 40,000. It is available at all `Times at Lord' boutiques ... More

Rust-free
ICI PAINTS has launched Supergloss 5-in-1, enamel paint meant for wooden and metal surfaces. It reportedly protects all kinds of wooden and metal surfaces, such as doors, windows, grills, furniture and household items. It claims to have an ... More

Wider view
PHILIPS INDIA has launched widescreen televisions in India. The widescreen technology is reportedly meant to offer the full cinematic experience, in comparison with a conventional television that only displays one-third of the actual picture ... More

Be a topper!
FRANCH TECH MARKETING SERVICES has launched IQ Topper, which comes in the form of easy-to-swallow soft-gels meant for the proper functioning of the brain. Each soft-gel contains flaxseed extracts which is reportedly the richest plant source of ... More