The Hindu Business Line : Thursday, April 08, 2004

What women want
From playing stereotypical roles of an ideal daughter or daughter-in-law, Indian women have evolved into multifaceted and versatile personalities who are financially independent and have a mind of their own, reveal the findings of a study. More

STRATEGY

And now, shampoo wars
Post-detergent wars, the two FMCG majors, HLL and P&G, are now battling it out in shampoos. But, the battle could affect bottomlines and attune buyers to price bargains rather than value, which could prove detrimental in the long run. More

Dior's designs
LVMH tirelessly works on its plans to capture the niche market. More

For a pie in the sky
After growing from Rs 40 crore to Rs 300 crore in just four years, ISRO arm Antrix is set to take off in the space technology market. Expansion of the market reach by taking the INSAT service beyond India is just one of its many plans. More

ADVERTISING

1pointsize's large ambition
A chat with Chennai's homegrown photographer-adman Sharad Haksar. More

It also serves
Servo's latest ad seeks to strike an emotional chord using the reunion theme. More

No dirt, cheap
The new Surf ad dovetails news of the price reduction and product efficacy. More

The surrogate business
Is surrogate advertising right or wrong? The answer lies somewhere in between. More

BRANDS

Jubilee resolutions
In its twenty-fifth year, Archies reckons that it is better off focusing on the gifting and retailing segments in the future. More

ONLINE MARKETING

Interactive marketing: boon or nightmare?
Given a demanding consumer and the many options, where is interactive marketing headed? More

NEW PRODUCTS & SERVICES

Rustic look
ORIENT TILES has launched a range of exterior tiles called Egyptian Rustics, which are meant for gardens, swimming pools, water parks and rooftops. Available in earthen colours, these floor tiles reportedly give a rural impression as they have a ... More

Diet cheese
BRITANNNIA New Zealand Foods Ltd has launched Britannia Milkman Low Fat Cheese. It is available in slice and spread forms. The new product will be available in all major cities across the country and is priced at Rs 30. It can be stored under ... More

Super clean
AMWAY INDIA has launched SA8 Gelzyme, a three-in-one detergent which reportedly pre-treats, cleans and softens. It has an improved fluorescent whitening agent which is meant for longer lasting results. The new detergent has a liquid concentrate ... More

Fine writing
LUXOR Writing Instruments has launched a range of ball pens called Luxor Fusion, Luxor Rocky Designer, Trendy Grip and fineliners called Luxor Experto. Priced at Rs 25, Luxor Fusion ball pens are targeted at young students, executives and ... More

Skin care
LAKME has launched the Sun Expert range of products which consists of a sunscreen lotion meant for normal skin, sunscreen souffle for oily skin, a sun block for sensitive skin and a skin brightening gel which would suit all skin types. The ... More

Fruit tea
DILMAH has launched fruit teas in mint, peach, lemon and cherry flavours. The range is available in packs of 25 teabags and is priced at Rs 50. These fruit tea variants are reportedly targeted at young consumers who are looking for something more ... More

Feminine touch
ORIFLAME INDIA has launched a new fragrance for women, Believe. It is supposed to be a blend of jasmine and rose fragrances. It is available in 50 ml bottles at an introductory price of Rs 790. ... More

Small fridge
VOLTAS has launched a range of small refrigerators called Teenie Weenie, a sub-brand under the umbrella brand Coldcel. It has a capacity of 55 litres and is priced at Rs 5,000. It is available in bright colours such as orange and yellow. The ... More