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Thursday, April 15, 2004

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BRAND BEAT


This brand of desi politics!
Modern brand managers need to learn from Indian politicians who are by far the best practitioners of mass marketing. More

BOOK MARK


Catching snowflakes & creating snowballs
DOES your organisation have a budget for innovation? How important do people see innovation to be in their day-to-day jobs? How successful is your company in developing new products and marketing them? To what extent are you open to learning from ... More

IDEA BREAK


Busting mental blocks
Here are some handy tips on how to get rid of mental barriers. More

MUMBAI MOSAIC


AAAI gets creative
When it rains, it pours. The venerable Advertising Agencies Association of India (AAAI) seems to have been suddenly bitten by the creativity bug. First, one heard they kicked off a series of creative workshops that would be addressed by all ... More
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