![]() Financial Daily from THE HINDU group of publications Thursday, April 15, 2004 |
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COLUMNS BRAND BEAT
This brand of desi politics!Modern brand managers need to learn from Indian politicians who are by far the best practitioners of mass marketing. More BOOK MARK
Catching snowflakes & creating snowballsDOES your organisation have a budget for innovation? How important do people see innovation to be in their day-to-day jobs? How successful is your company in developing new products and marketing them? To what extent are you open to learning from ... More IDEA BREAK
Busting mental blocksHere are some handy tips on how to get rid of mental barriers. More MUMBAI MOSAIC
AAAI gets creativeWhen it rains, it pours. The venerable Advertising Agencies Association of India (AAAI) seems to have been suddenly bitten by the creativity bug. First, one heard they kicked off a series of creative workshops that would be addressed by all ... More Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
![]() Pick a Winner Stock Market Contest
Top Stories In Focus Farmer's Notebook Price war in Detergents Cricket: Ten Sports v DD CAS fiasco LS Polls: Alliances/Splits (The Hindu Group)
In Depth Insurance Corner Simple Economics Tax Talk NRIs & Investment Avenues
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