The Hindu Business Line : Thursday, April 15, 2004

Retail's new deal
Large-format retail chains are calling for a different level of service from manufacturers of the goods they stock. Catalyst looks into the dynamics of their equations. More

STRATEGY

When in Rome ...
How does a marketer approach a large market divided by culture and geography? More

Busting mental blocks
Here are some handy tips on how to get rid of mental barriers. More

INTERVIEW

`Having a conscience is in our DNA'
"Infosys is a brand that stands for high social consciousness. We are very clear it is not enough to run a profitable company." More

ADVERTISING

AD SCAN

Feeding twin passions
Sony Max campaigns continue to focus on cricket and cinema for an audience that's crazy about both. More

Covering rude shocks
Cholamandalam MS General Insurance Company has tried to project itself as a crisis manager. More

AAAI gets creative
When it rains, it pours. The venerable Advertising Agencies Association of India (AAAI) seems to have been suddenly bitten by the creativity bug. First, one heard they kicked off a series of creative workshops that would be addressed by all ... More

BRANDS

This brand of desi politics!
Modern brand managers need to learn from Indian politicians who are by far the best practitioners of mass marketing. More

BOOKS

Catching snowflakes & creating snowballs
DOES your organisation have a budget for innovation? How important do people see innovation to be in their day-to-day jobs? How successful is your company in developing new products and marketing them? To what extent are you open to learning from ... More

NEW PRODUCTS & SERVICES

Phone fashion
NOVAR INDIA has launched 2 Line RJ11 Telephone Jack, which reportedly terminates two incoming telephone lines in a single jack and thus saves space. It is meant for domestic use as well as in hotels, offices and commercial establishments. It is ... More

Water, water
GRUNDFOS PUMPS has launched a new series of borewell single-phase submersible pumpsets for the domestic segment. They are reportedly energy-efficient and come with a one-year warranty. The pumps are also supplied with dry-run protection ... More

Fate fetish
NIGHTINGALE has launched a Palmistry Journal which provides information on the basics of palmistry. Available at all leading stores, it is priced at Rs 290.

Sparkling clean
ELECTROLUX KELVINATOR has launched a new semi-automatic washing machine model, Fabriguard, which is equipped with the Fabri Nourish System. Available in 6.8 kg capacity, it is equipped with a Fabriguard Pulsator which reportedly ensures better ... More

Get straight
WELLA INDIA Hair Cosmetics has launched Wellastrate, which reportedly straightens curly hair without any side effects. It claims to keep the hair straight and silky for about six to eight months. This permanent straightening series is available ... More

Wheel of time
CORUM has launched Corum Bubble Casino, a special edition watch for Indian connoisseurs. It has a lacquered dial which looks like a roulette wheel, while the seconds hand carries a white ball. It is available in stainless steel or with a bezel ... More

Eye-catching
GKB OPTICALS has launched its 2004 GKB Sunglass Collection. The new range offers over 100 models in various shapes and sizes — from wrap-arounds to rimless, half-rims to full frames, in metal and fibre. The sunglasses reportedly have UV ... More

Milky way
AMRIT FOODS has launched zero-bacteria Gagan ultra-heat treated (UHT) milk in cardboard packs. The milk will be available in one-litre aseptic packs and is supposed to be specially processed premium quality milk that can be transported and ... More