The Hindu Business Line : Thursday, April 22, 2004

Zen and Flying
Indian Airlines has improved but still has a problem with its image; the Jet experience is not on par with its reputation. What lessons does this hold? More

VALUE SPIRAL

The restructuring game
The change in HLL's top management structure has less to do with the individual but is more a recognition of the growing importance of the Indian arm to Unilever in the years to come. Thus the shape of the reorganisation at the top, which makes it a replica of the top management organisation in the headquarters, signals this realisation. More

SCENE & UNSEEN

Revving up
Brand Korean has come to represent cutting-edge technology and reliability and is seen as a great buy. More

BOOK MARK

Customers like mindful salespeople
BEFORE the storm, it's calm. Similarly, closing a sale happens best not after putting a customer through pressure-cooker tactics, but when he has "emotionally agreed" after establishing "a mutual bond." Here is where Lee Godden's ZenWise ... More

MUMBAI MOSAIC

Best wishes
When India's largest advertiser Hindustan Lever sneezes, the industry catches a cold. The news of Vindi Banga's `elevation' was really not hot news in Mumbai circles. People had been talking about it for some time now. But the restructuring was ... More

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