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Thursday, April 29, 2004

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I think, therefore IM
MORE than being good, better ensure you are seen as good. Ditto with justice, fairness, health and a host of other attributes including your image. If you haven't thought about this thus far, keep aside whatever you've been managing and launch ... More

MARKET KING


Smart `off-season' advertising
Advertising ice-creams and ACs in summer is the right and conventional thing to do, but combine this with off-season advertising and see where your brand goes, says the writer. More

IDEA BREAK


Why bosses don't buy new ideas!
If you failed to sell an idea to your boss, here are some reasons why. More

MUMBAI MOSAIC


Salaam Mumbai, Salaam Piyush
From time to time we will be giving a thumbnail profile of someone in the news. In Mumbai, one person who is always in the news is Piyush Pandey. This Ranji cricketer turned tea taster turned ad man with the handlebar moustache and a hearty ... More

SALESENSE


Say it with pride: I am a salesman!
The author's new column on sales starts off by exhorting salespeople to take pride in their job. More
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