![]() Financial Daily from THE HINDU group of publications Thursday, April 29, 2004 |
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COLUMNS BOOK MARK
I think, therefore IMMORE than being good, better ensure you are seen as good. Ditto with justice, fairness, health and a host of other attributes including your image. If you haven't thought about this thus far, keep aside whatever you've been managing and launch ... More MARKET KING
Smart `off-season' advertisingAdvertising ice-creams and ACs in summer is the right and conventional thing to do, but combine this with off-season advertising and see where your brand goes, says the writer. More IDEA BREAK
Why bosses don't buy new ideas!If you failed to sell an idea to your boss, here are some reasons why. More MUMBAI MOSAIC
Salaam Mumbai, Salaam PiyushFrom time to time we will be giving a thumbnail profile of someone in the news. In Mumbai, one person who is always in the news is Piyush Pandey. This Ranji cricketer turned tea taster turned ad man with the handlebar moustache and a hearty ... More SALESENSE
Say it with pride: I am a salesman!The author's new column on sales starts off by exhorting salespeople to take pride in their job. More Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Focus Farmer's Notebook Price war in Detergents Cricket: Ten Sports v DD CAS fiasco LS Polls: Alliances/Splits (The Hindu Group)
In Depth Insurance Corner Simple Economics Tax Talk NRIs & Investment Avenues
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