The Hindu Business Line : Thursday, April 29, 2004

For a foreign finish
Ad films shot abroad offer quite a few benefits, such as enhancing brand image, value for money and even makes for leaner budgets, as some ad agencies found out. More

Smart `off-season' advertising
Advertising ice-creams and ACs in summer is the right and conventional thing to do, but combine this with off-season advertising and see where your brand goes, says the writer. More

Terms of endearment
Pizza Hut's new campaign focuses on how the generation gap can be melted with a good pizza. More

Small is powerful
The campaign for a miniature AC that claims to pack a punch uses humour and exaggeration. More

Salaam Mumbai, Salaam Piyush
From time to time we will be giving a thumbnail profile of someone in the news. In Mumbai, one person who is always in the news is Piyush Pandey. This Ranji cricketer turned tea taster turned ad man with the handlebar moustache and a hearty ... More

STRATEGY

Will it make a splash?
Liril's Orange Splash is expected to stir up some excitement in the soaps category but observers are not so sure it's a winning proposition. More

Say it with pride: I am a salesman!
The author's new column on sales starts off by exhorting salespeople to take pride in their job. More

MANAGEMENT

Why bosses don't buy new ideas!
If you failed to sell an idea to your boss, here are some reasons why. More

INTERVIEW

From Down Under, with finesse
Meet Danny Pope, cinematographer for many Indian commercials, including those for Fevicol and Hutch. More

EVENTS

A rousing start
DO you know that the `razor and blades' sales model refers to the strategy of selling the master product at a subsidised rate but the accessories at a higher price; that the World Gold Council's headquarters is in Switzerland; or that Saatchi and ... More

BOOKS

I think, therefore IM
MORE than being good, better ensure you are seen as good. Ditto with justice, fairness, health and a host of other attributes including your image. If you haven't thought about this thus far, keep aside whatever you've been managing and launch ... More

CARTOON

Hardsell
More

NEW PRODUCTS & SERVICES

No sweat!
HINDUSTAN LEVER has launched Rexona Anti-Perspirant Deodorant for men. The new range is available in two fragrances, Rexona Ice Cool and Rexona Ionic. Available in 150 ml and 75 ml packs, they are priced at Rs 125 and Rs 75. ... More

Think easy
VARIE MARKETING CONCEPTS has launched Celemax, described as a memory and concentration enhancer. It reportedly also helps reduce performance anxiety and stress. It is targeted not only at school and college students but also at professionals such ... More

Soft & smooth
ELLE 18 has launched two new lip palettes — All About Lips and Dress Your Lips. All About Lips is a lip care palette which includes a lip scrub to remove dead cells and a lip balm to moisten the lips. On the other hand, the Dress Your Lips ... More

Tummy tonic
MOTHER'S RECIPE has launched Jhatpat Jaljeera Masala which is meant to act as a digestive. It is available in single- and double-serve sachets priced at Re 1 and Rs 2 respectively. ... More

Burn not
LOTUS HERBALS has launched Extreme Sun Block Cream with UVA Index-20 and SPF-60 which reportedly provides triple protection against UVA, UVB and infra-red radiations. It contains anti-oxidants and anti-irritants such as oregano and chamomile ... More

Smoke-free
SUNFLAME has launched Straightline & Decorative Chimneys. They reportedly ensure a smoke-free and healthy cooking environment and are supposed to be ideal for banishing smoke, odour and pollutants from the kitchen. These chimneys are equipped ... More

Decipher that
NIGHTINGALE has launched the Day and Night Journal which reportedly enables one to explore their subconscious state of mind. The layout of the journal enables one to record day and night dreams in two separate divisions. Available at all leading ... More

Light & easy
ESSILOR has launched Airwear spectacle lenses. These polycarbonate lenses claim to be 43 per cent lighter, about 30 per cent thinner, 38 per cent flatter and 10 times more impact-resistant than ordinary plastic lenses. They also claim to offer ... More