The Hindu Business Line : Thursday, May 06, 2004

Go beyond FMCG, learn real marketing
Marketers of the future would do well to forget the artificial distinctions between the real marketing-oriented categories and sales-driven ones, and perhaps even the traditional compartments of durables, soft goods and services. More

INTERVIEW

Tommy unplugged
In India recently to open his stores, Tommy Hilfiger gave Catalyst an exclusive interview. Read on to learn more about a man who's right there up among the all-time great American designers. More

ADVERTISING

The 'desi' appeal
Nokia is running an India-specific ad aimed at first-time mobile phone users. More

Retro-fit. `Wakaw!'
Will the Vanilla Coke commercial appeal to its target audience? Would today's youth be able to relate to a spoof on cine stars of yesteryear? More

All about features and options
Read on to discover how one can make the most of product attributes in advertising. More

Mirchi awards
The event of the fortnight was the Radio Mirchi Kaan awards for excellence in radio advertising. The invitation card had a earbud attached in case you wanted to clear your audio channels before sitting down to listen. The venue was the spanking ... More

PROMOTIONS & OFFERS

The common factor
Sachin stars in a new Airtel ad which aims to show his `human' side, and because he has much in common with the brand, says the company. More

MARKET SHARES

The future of TV is its fission
Success has brought more players into the news segment. This may have increased the segment's overall viewership share but each player's slice in that pie has got that much more thinner. More

BOOKS

Stop spray-and-pray marketing
PROMISCUOUS consumption, blueprinting the ideal shopper and consensual customer are among the words that Philip Kotler could pick as new from Precision Marketing by Jeff Zabin and Gresh Brebach, published by Wiley (www.wiley.com). "In the face of ... More

CARTOON

Hardsell
More

NEW PRODUCTS & SERVICES

Clearer picture
NATIONAL PANASONIC India has introduced two digital video cameras, NV-GS 15 and NV-GS11 in the mini digital video camera (DVC) segment. The Mini DVCs are equipped with 24x optical zoom lens in a compact design for capturing high-quality, ... More

Fine comfort
COLORPLUS has launched Compact Plus Knits as part of its summer collection, made out of Giza cotton. They are available in more than a dozen shades such as Capri, Chestnut, Daffodil, Papaya, Sandy, Honey, Navy, Black, Summer Wine and Pine. in ... More

Idlis & more
TUPPERWARE has introduced the MultiCook, a product designed for the Indian market. It is a five-in-one appliance that can be used to cook, steam, strain, reheat and serve. It has been fitted with a strainer with handles on both sides for easy ... More

Stress at bay
ORIFLAME INDIA has launched Energising Body Scent for women. This is the first product in the Oriflame Aromacare range. The scent contains grapefruit essential oil to exert a "warm, happy and light influence" and claims to prevent extreme mental ... More

Time sense
ESPRIT has launched its new Spring Summer Collection 2004. The range, described as one bearing the mark of casual, leisurely feminine elegance, offers a variety including square and leather stripe watches. They are priced between Rs 3,450 and Rs ... More

Easy wear
HIDESIGN has launched its spring-summer collection called Berry which is inspired by `soft hobos' of the '70s. Hobo bags are claimed to be ideal for daily use. distinctively designed with crescent-shaped or slouchy tops, and broad shoulder ... More

All for Mom
ARCHIES has launched 88 new greeting cards, a range of eclectic gifts as well as options for online greetings for Mother's Day. The gifts include quotations on glass and wood and ceramic mugs. Pocket books, photo frames, soft toys and much more ... More

More for Mom
SUASHISH DIAMONDS' brand, Ishi, has launched a collection for Mother's Day. It includes diamond-studded rings and pendants in intricate designs with the word Mom and Maa inscribed. Priced at Rs 4,500 onwards, it is available at all Ishi's outlets ... More