The Hindu Business Line : Thursday, May 13, 2004

The salesman is a liar!
The reputation that salespeople have of being liars is hardly unfounded; indulge in some New Selling and see what it does. More

Price: The great leveller
When the Indian consumer guns for value, he is actually talking price. So, are marketers equal to the task? More

Re-discovering Post-It Notes
IT was a project planning session meant to take a new initiative forward. It was a large group and the agenda was ambitious. However, all of us were pleasantly surprised at the end of the day. We had completed the task for the day. What ... More

EVENTS

Of yellow knights and cubicle envy
NO one, neither the undisputed winners of the Ad Club Business Line Quiz 2004, nor the enthusiastic sponsors or the experienced quizmaster, could have demonstrated what the event did to the venerable quizzing circuit better than Avinash Mudaliar. ... More

BL in Mumbai
The dinner to kick off the Mumbai edition of Business Line, and celebrate a decade of the only white `pink paper' saw a galaxy of commercial stars that would have eclipsed a full moon. Coincidentally, the 4th of May also saw that rare ... More

RETAILING

COFFEE and more
Coffee retail has moved up a level by attempting to offer some specialised café formats. More

BRANDS

The grand brand experience
Malls have to buck up and provide personalised customer service if they are to give a great brand experience. More

Knorr's challenge
Hindustan Lever's Knorr Annapurna brand of foods has been having a tough time. The company, however, is keeping its chin up. More

TRENDS

Radio's reckoning
A supposedly oppressive licence fee regime, an advertising industry that hasn't woken up to the potential of the new medium, the tussle with music companies and homogeneous content. Where's private FM radio heading? Catalyst tunes in. More

BOOKS

Don't advertise yourself into bankruptcy
WITHOUT dwelling on overlying theory, A. D. Farbey's Handbook of Successful Advertising, published by Crest Publishing House, plunges straight into what practitioners need. `What advertising can't do' is one of the initial lessons. "You ... More

CARTOON

Hardsell
More

NEW PRODUCTS & SERVICES

Wee hours
TITAN has launched Raga Miniatures, a range of delicate watches with lightweight bracelets in 15 variants of gold and steel. Priced from Rs 2,995, it is available at all World of Titan showrooms as well as other leading retail outlets across the ... More

All blue
PEARS with Mint Extract has been launched countrywide. Reportedly enriched with 100 per cent natural mint extract, the new all blue Pears is "clinically proven" to fight germs without being harsh on the skin and retain its delicate oil-water ... More

Summer treats
WEIKFIELD has announced a new range of ice-cream mixes called Freeze. It is available in Vanilla, Mango, Chocolate, Butterscotch, Pineapple, Strawberry, Kesar Pista and Badam Pista. It is priced at Rs 18 for a 100 gm ... More

News & views
PHILIPS INDIA has launched Mirror Television. It allows people to get informed and entertained while completing day-to-day chores. Highly polarised mirror technology transfers light through reflective surfaces. It can be linked to a laptop or ... More

Skin like new
ELIZABETH ARDEN has launched Overnight Success Skin Renewal Serum. This treatment is designed to work in sync with the skin's night recovery cycle. A key ingredient is Plantolin, a natural extract proven to work on the surface layers of the skin ... More

Premium show
HITACHI has launched its new range of premium Plasma and LCD Televisions in India. The range will include the 55-inch and 37-inch Plasma TVs and 28-inch LCD TV. The range comes with a new breakthrough technology called ALIS that enhances the life ... More

Baby baubles
CYGNUS Diamond Jewellery has launched the Little Star Collection of diamond jewellery for babies. The collection is primarily aimed at gifting for newborns and will spill over to suit slightly older children. Currently, there are pendants in the ... More

Chinna pack
PILLSBURY Chakki Fresh Atta has been introduced for the first time a convenient `Chinna' (small) pack which costs Rs 5. The 200 gm pack is targeted at low-wheat consumption families. ... More