The Hindu Business Line : Thursday, May 13, 2004

Don't advertise yourself into bankruptcy
WITHOUT dwelling on overlying theory, A. D. Farbey's Handbook of Successful Advertising, published by Crest Publishing House, plunges straight into what practitioners need. `What advertising can't do' is one of the initial lessons. "You ... More

MARKET KING

The grand brand experience
Malls have to buck up and provide personalised customer service if they are to give a great brand experience. More

IDEA BREAK

Re-discovering Post-It Notes
IT was a project planning session meant to take a new initiative forward. It was a large group and the agenda was ambitious. However, all of us were pleasantly surprised at the end of the day. We had completed the task for the day. What ... More

MUMBAI MOSAIC

BL in Mumbai
The dinner to kick off the Mumbai edition of Business Line, and celebrate a decade of the only white `pink paper' saw a galaxy of commercial stars that would have eclipsed a full moon. Coincidentally, the 4th of May also saw that rare ... More

SALESENSE

The salesman is a liar!
The reputation that salespeople have of being liars is hardly unfounded; indulge in some New Selling and see what it does. More

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line

Pick a Winner Stock Market Contest

Mumbai Mosaic

Top Stories
COFFEE and more

Radio's reckoning

The salesman is a liar!

In Focus

Farmer's Notebook

Price war in Detergents

Cricket: Ten Sports v DD

CAS fiasco

LS Polls: Alliances/Splits (The Hindu Group)

In Depth
Insurance Corner

Simple Economics

Tax Talk

NRIs & Investment Avenues