The Hindu Business Line : Thursday, May 20, 2004

The real brand ambassador
IN my last column I discussed the piquant situation that arises when `branding the experience' clashes with `experiencing the brand.' The case in point was the twin paradoxes of Indian Airlines, whose improved service is not reflected in ... More

VALUE SPIRAL

What the markets can teach politicians
THIS is not a column devoted normally to political commentary. Yet one has to recognise the fact that the world of markets, strategy and marketing actions that are central to its themes are inevitably affected by the world of elections. As ... More

SCENE & UNSEEN

Now the West is won
We've always believed that anything from the West is scientific, and modern and true. Something to be looked up to. Something to emulate. It probably stems from over years and years of colonial rule. Whatever be the reason, it is a fact of life ... More

BOOK MARK

Product design is rock climbing, not free fall
DESIGN is not a last-minute gloss after `real product development,' writes Bruce Nussbaum in his foreword to Creating Breakthrough Products, by Jonathan Cagan and Craig M. Vogel, and published by Pearson Education (More

MUMBAI MOSAIC

Divya Bhaskar
When it comes to the print media, Gujarat defies the national pattern. For years Gujarat Samachar and Sandesh had carved up the State, functioning in a manner that only they understood. Understandably, eyebrows were raised when an ... More

AD SCAN

In Ash's shoes
THIS summer Lux is interacting with its consumers through its first mega promotional campaign (Lux Star Bano, Aish Karo contest) featuring Aishwarya Rai. Created by its advertising agency JWT in Mumbai, this is not the average promotional ... More

The perfect occasion
THEY seem like non-reasons (read excuses) but they are as good as any other. How often do you get to see a movie without the kids? How often do you not find your mom-in-law tiresome? How peaceful, when it's the day of her maun vrat! ... More

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Cricket: Ten Sports v DD

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Simple Economics

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NRIs & Investment Avenues

Looking back
May. 9-May. 15
The salesman is a liar!