The Hindu Business Line : Thursday, June 03, 2004

How clean is your language?
INTERVIEWS have become a familiar and inevitable part of our daily lives. We are participants or observers at interviews all the time, thanks to the TV channels flooding us with talk shows and wordy duels, especially during the recent, ... More

SCENE & UNSEEN

The business of newscasting
FOR ages, news remained the sole domain of the print media. The Fourth Estate was the `press.' It carried on its shoulders the onerous responsibility of objective and fair reporting. The edit page was reserved for comment and ... More

BOOK MARK

Spice up your bland brands
PROFITS are lagging, you push your salespeople, but nothing is happening. Why? Perhaps, your brands have grown "tired and bland." Or, your product identities are "cluttered and confusing to both customers and employees," so they don't know, for ... More

MUMBAI MOSAIC

RAPA Awards
The Taj Land's End seems to be the favourite spot for advertising functions these days. The RAPA (Radio & TV Advertising Practitioners' Association of India Ltd) awards had a packed hall and a pretty decent show (if you could excuse them for ... More

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