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Thursday, July 01, 2004

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STRATEGY


Are you wearing SMS today?
MOST of the names sound as if they belong in a chemistry textbook but metrosexuals wear them with ease. And SMS gets a whole new definition by having little to do with mobile phones but everything to do with the management of that icky bodily ... More

Putting juice in growth
IT'S a tale with a delicious twist. Compact International promoter D. K. Mittal was to meet the Director of the Defence Research and Development Organisation (DRDO) one fine morning in Ladakh in connection with a tender for setting up some ... More

Packaging unveiled
Protection, longer shelf life and security are the functional features of packaging. But there's more to it, notes Sangita Joshi in the first of her two-part article. More

Creativity. Is something wrong?
CREATIVITY is probably the one word that assumes great importance in any enterprise. More so in the advertising industry. Let's look at it closely. Tomes have been written on its critical importance. A hundred seminars and workshops have ... More

MANAGEMENT


The new witch doctors
MANAGEMENT consultants are the soothsayers and magicians of the modern world. They are everywhere in 21st century India; even the socialists favour them, and they find their way into public sector corporations, government departments, and ... More

ADVERTISING


Real good ads for chicken
THE objective of converting consumers of chicken to using a branded product such as Real Good Chicken (RGC) from the Godrej stable has not been easy to achieve. Godrej Agrovet has been struggling to gain acceptance for its chicken brand, ... More

All in a day's work
A BUSNESSLIKE woman is headed to work through a plush business district. She glances at the time on her watch, a Titan Raga. As if it's her imagination working overtime, an apparition-like image of herself appears beside her trying to sew ... More

Cannes congrats
Well, O&M took its place on the victory stand at Cannes, as did Leo Burnett. Congrats, guys! It's always good to see the Indian flag flying. More so on foreign shores. Yet the celebrations are not as ecstatic as one would expect. Could it be that ... More

BOOKS


Get law on your side
A DEAD cockroach floating in a sealed soft drink bottle drives a customer to sue the shopkeeper, bottler, brand owner and even a cine actor who features in the TV commercial for the product. Elsewhere, a court orders the erasure of advertisements ... More

NEW PRODUCTS & SERVICES


Song & dance
AIWA has introduced a new range of portable CD players. It comprises four models - XP-ZV616, XP-ZV551, XP-EV510, XP-EV509 priced at Rs 5,990, Rs 4,990, Rs 3,990 and Rs 3,490. The Atrac3Plus feature, used with SonicStage 2.0 Software, enables ... More

Cheap power
HONDA SIEL Power Products (HSPP) has launched India's first LPG-run portable generator. It can run for 54 hours on one commercial LPG cylinder. Priced Rs 20,000, it will be available through easy instalment options from various nationalised ... More

Blind date
VISTA LEVOLOR has introduced Chenille Vertical and Roman/Roll-up Blinds. Chenille fabric is used to give the blinds a rich look. This range is available in 10 shades and is claimed to be ideal for residences, hotels, guesthouses and reception ... More

Smooth colour
LAKME has launched a new range of innovative Dual Definition Lipcolor 'n Liners. These come with a retractable twist-up action combining two different applications. The thin end has a fine lip liner and the thicker end is for lipstick ... More

Squeaky clean
VICHY LABORATOIRES has launched Dercos Anti-Dandruff Shampoo with selenium disulphide and anti-recurrence technology. This is an innovation from Vichy which uses `thickened silicone' in the formula to allow the spread of selenium disulphide, an ... More

Move to music
PHILIPS INDIA in association with Nike Inc has brought to India a range of portable sport audio. The Nike/Philips digital radio, MP3-CD players, digital audio players and sport headphones are reportedly comfortable to wear during all kinds of ... More

Play blue
MILESTONE INTERACTIVE has launched a special Aqua PlayStation 2 console. It will include an analog controller (Dualshock 2) and will be priced at Rs 15,990. The new Aqua PlayStation 2 comes in a bright blue ... More

Bone up
NOVARTIS CONSUMER Health has introduced a special OTC brand, Calcium Sandoz Woman. Claimed to be specially developed for today's active woman, it contains 500 mg of calcium with Vitamin D3 which helps absorb calcium straight into the bones. The ... More

CARTOON


Hardsell
"The blue one is cheap; it comes with a freebie. The green one is priced higher; it comes with a costlier freebie."

More


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