The Hindu Business Line : Thursday, July 01, 2004

The new witch doctors
MANAGEMENT consultants are the soothsayers and magicians of the modern world. They are everywhere in 21st century India; even the socialists favour them, and they find their way into public sector corporations, government departments, and ... More

SCENE & UNSEEN

Creativity. Is something wrong?
CREATIVITY is probably the one word that assumes great importance in any enterprise. More so in the advertising industry. Let's look at it closely. Tomes have been written on its critical importance. A hundred seminars and workshops have ... More

BOOK MARK

Get law on your side
A DEAD cockroach floating in a sealed soft drink bottle drives a customer to sue the shopkeeper, bottler, brand owner and even a cine actor who features in the TV commercial for the product. Elsewhere, a court orders the erasure of advertisements ... More

MUMBAI MOSAIC

Cannes congrats
Well, O&M took its place on the victory stand at Cannes, as did Leo Burnett. Congrats, guys! It's always good to see the Indian flag flying. More so on foreign shores. Yet the celebrations are not as ecstatic as one would expect. Could it be that ... More

AD SCAN

Real good ads for chicken
THE objective of converting consumers of chicken to using a branded product such as Real Good Chicken (RGC) from the Godrej stable has not been easy to achieve. Godrej Agrovet has been struggling to gain acceptance for its chicken brand, ... More

All in a day's work
A BUSNESSLIKE woman is headed to work through a plush business district. She glances at the time on her watch, a Titan Raga. As if it's her imagination working overtime, an apparition-like image of herself appears beside her trying to sew ... More

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