The Hindu Business Line : Thursday, July 29, 2004

Testing the waters
With little growth in the bottled water segment, Bisleri is going to the US to try its luck there. In India, it will focus on the bulk water business. More

Romancing the skies
It's the beginning of a new phase for the airlines sector, which is going from class to mass. More

CONSUMERISM

Quo vadis, consumerism?
India has a reputation for being traditionbound,but it has really become a noveltydriven,deal-seeking society, likely to go theway of the extreme consumerism in the West,culminating in grim consequences. More

ADVERTISING

Writing right
In a world struggling with information overload, crisp, direct and simple communication is what works best. More

New face at AAAI
The venerable Advertising Agencies Association of India (AAAI) is the apex body of advertising agencies in India. Though it has just about 80 members, these agencies apparently account for some 75 per cent of the total ad spend of the country. ... More

PROMOTIONS & OFFERS

To school, they go
In-school promotions have evolved from just dumping products on kids to promotions that are relevant to them. Today, they are educational and entertainment events designed to make children more informed about brands and choices. But criticism still a bounds that it leads to `undesirable' pester-power. More

MARKET SHARES

The year of Dawn, Splendor and Passion
Read on to learn how Hero Honda moved from a shaky position to one of strength. And how it can continue to remain on top. More

BOOKS

The growing bio marketspace
IT was at Bio 2004, held recently in Bangalore, that Kiran Mazumdar Shaw spoke of one million jobs by the end of the decade and around Rs 1,000 crore of investments in the biotechnology sector. The Centre too is expected to frame a new biotech ... More

CARTOON

Hardsell
More

NEW PRODUCTS & SERVICES

Berry good
DABUR FOODS has launched what it claims is India's first cranberry juice, Real Cranberry Nectar. The product is being offered in Delhi and NCR, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Pune, Ahmedabad, Chandigarh, Ludhiana, Amritsar and ... More

Close shave
GILLETTE INDIA has introduced Mach3Turbo, a triple-blade shaving system. Mach3Turbo's patented technologies are meant to give the closest shave, superior comfort and less irritation even while shaving against the grain. It reportedly has ... More

Safer saver
GODREJ's 5-litre refined sunflower oil pack is now available in a new ergonomically designed jar which prevents gurgling and oil spillages. This patented jar from Godrej comes with an oil-level indicator enabling consumers to keep track of the ... More

Healthy AC
MIRC ELECTRONICS has launched split air-conditioners. The Onida split AC is powered by an imported, tropicalised rotary compressor. It has a cooling capacity of 19600 BTU per hour, claimed to be one of the highest in its category. The split AC's ... More

Phone & more
PHILIPS INDIA has launched Philips 355, a mobile phone. It combines camera and music functions in a portable form. It has an integrated camera for a fast `snapshot', day or night, and BeDJ sound recording and mixing function. The Philips 355 ... More

Killer chiller
ELECTROLUX KELVINATOR has announced the launch of two new models equipped with reportedly unique Plasma Technology in its Ozone range of frost-free refrigerators. The two new models, Ozone Plasma ER38 (365 l) and ER47 (455 l), priced at Rs 29,990 ... More

Paint protection
ICI Paints has introduced Dulux TileShield, 100 per cent acrylic paint especially formulated to protect exterior tiles and bricks, claimed to be a first-ever launch in India. The paint forms a reportedly tough, water-repellent film which repels ... More

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Jul. 18-Jul. 24
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