The Hindu Business Line : Thursday, August 19, 2004

Russian Roulette
Although a high failure rate of new products is accepted as an occupational hazard, the costs are enormous. Apart from costing companies a great deal of money, they affect the morale of the workforce. More

The retail salesperson emerges!
Salespersons there may be many but organised retail has room for those with a new set of competencies. More

Defining innovation
Draw inspiration from the quotes in this column. More

ADVERTISING

Jubilee campaign
DHL's advertising campaign for the Asia-Pacific region focuses on its speed and reliability. More

New York Festivals
The New York Festivals has announced its awards and the Indian flag is fluttering high. McCann has struck it big with two Golds and a Bronze. The Golds are for a Sweetex banner advertisement and a direct mailer about breast cancer. The bronze is ... More

MARKETING RESEARCH

Mapping fortunes?
A new rating system for television programmes, aMap, creates a stir as the industry is unsure of how this competitor of TAM will affect it. Catalyst does an industry check. More

They want more
What are consumers spending on, and what makes them do so? A KSA Technopak study has some answers. More

BRANDS

Home furnishings go the brand way
Even as Bombay Dyeing tries to consolidate its position in the home furnishings market, brands from Welspun, Portico and Kurlon have made a foray into this segment, smelling an opportunity. Why not, when growth rates are soaring? More

BOOKS

Steer clear of `Swiss Army knife thinking'
THE first salesman, they say, was the one in the Garden of Eden who enticed Eve to eat the forbidden fruit. So, it is not surprising when a book on marketing harks back to Darwin's idea of evolution, which is what the father-daughter duo Al and ... More

NEW PRODUCTS & SERVICES

X-acting
ETEL has launched two models of telephone instruments, X-2 and X-6, under its new X-series economy range. X-2 is an unbreakable basic phone with music on hold and X-6 is an advanced caller ID phone with features such as indigo/orange backlit ... More

Go floral
GODREJ CONSUMER Products has launched Godrej No. 1 Jasmine Soap. This new soap combines the fragrance of jasmine with milk cream. This soap is white with 76 per cent total fatty matter. It is currently available at a price of Rs 8.50 for a 75 gm ... More

Healthy gel
NOMARKS has launched what it claims is India's first active, vitamin-enriched face wash gel. It reportedly has millicapsules of Vitamins A, C & E that are released the moment they touch the skin. It also has aloe vera. This is available at all ... More

China chic
MAGPPIE is coming up with Ceramic Fusion, a new set of home décor accessories made of ceramic/bone china combined with stainless steel. The products include flower vases, candle holders, cup and saucer set, teapot, water pitcher, coffee mug set ... More

Smooth shave
GILLETTE has introduced the all-new Ultra Comfort Gel with jojoba oil, ideal for Indian men with tough beards. It claims to enhance razor glide by forming an anti-friction layer on the skin. It is priced at Rs 225 and would be available at all ... More

Zap 'em
PHILIPS India has introduced the 21PT4443 Real Flat TV featuring the first of its kind `Eye-Fi Plus' technology with external sub-woofers. The `Eye-Fi Plus' technology boasts unique features such as DigiSignal Meter, DigiContrast+ (contrast ... More

Games hour
SWATCH has launched an Olympic Collection. The colours are described as those of Greece - the blues and greens of the sea and the sky, the blaze of sunny yellows and reds, and the whites of island villages. Swatch is the official timekeeper of ... More