Financial Daily from THE HINDU group of publications
Thursday, August 19, 2004
Financial Daily from THE HINDU group of publications Thursday, August 19, 2004 |
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COLUMNS KARATEGY Russian Roulette Although a high failure rate of new products is accepted as an occupational hazard, the costs are enormous. Apart from costing companies a great deal of money, they affect the morale of the workforce. More BOOK MARK 
Steer clear of `Swiss Army knife thinking'THE first salesman, they say, was the one in the Garden of Eden who enticed Eve to eat the forbidden fruit. So, it is not surprising when a book on marketing harks back to Darwin's idea of evolution, which is what the father-daughter duo Al and ... More MARKET KING Astounding surroundings Furniture marketing can move up to the next level with good strategy. More IDEA BREAK Defining innovation Draw inspiration from the quotes in this column. More MUMBAI MOSAIC 
New York FestivalsThe New York Festivals has announced its awards and the Indian flag is fluttering high. McCann has struck it big with two Golds and a Bronze. The Golds are for a Sweetex banner advertisement and a direct mailer about breast cancer. The bronze is ... More SALESENSE 
The retail salesperson emerges!Salespersons there may be many but organised retail has room for those with a new set of competencies. More AD SCAN 
Jubilee campaignDHL's advertising campaign for the Asia-Pacific region focuses on its speed and reliability. More Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
Union Budget 2004-2005 Economic Survey 2003-2004 Railway Budget - 2004-05 Pick a Winner Stock Market Contest
Top Stories In Focus GTB fiasco TCS debut - A jewel among IPOs Birlas vs Lodha: A legacy tussle TN students - a confused lot
In Depth Insurance Corner Simple Economics Tax Talk NRIs & Investment Avenues
Looking back Aug. 8-Aug. 14 Ad Club Bombay turns golden |
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