The Hindu Business Line : Thursday, September 02, 2004

Herbal hardsell
They are widely accepted, rationally priced and are believed to be safe and devoid of side-effects. Herbal products are the new business opportunity. More

MANAGEMENT

Encouraging innovation
The premier firms of the world encourage innovation by rewarding those who come up with good ideas in various ways. More

ADVERTISING

Optimistic offering
Good times, great pizzas and, now, better prices _ that's Pizza Hut's new campaign. More

Golden Oldies
The grandmother of all Ad Clubs, the Advertising Club Bombay, turned 50 and the Hilton Towers rocked. The card said 7 p.m. but the only thing going till well after 8 p.m. were the cocktails. Not that anyone complained. With all the bonhomie being ... More

DIRECT MARKETING

Reinventing 1:1
It's time to return to personalised marketing, which is a powerful tool. More

BRANDS

The future at home
Catalyst takes a tour of Samsung's Homevita gallery in Seoul. More

Six steps to brand credibility
How do you get your brand to be tried, tested and trusted? Read on. More

BOOKS

The difference between zapping and zipping
IF you think you know advertising, answer the following questions: What's BOGOF? Name the French law, passed in 1991, imposing restrictions on alcohol advertising and a total ban on tobacco advertising (clue: the law was named after a French ... More

NEW PRODUCTS & SERVICES

Music & more
ALPINE has launched CDA W560E - 2 DIN CST/CD/MP3/Tuner. This 2 DIN size head unit provides a choice of entertainment possibilities: CD, cassette, MP3, WMA and Radio plus CD changer control. It comes in two colour options — Black and ... More

Clean living
AYUR HERBALS has launched Ayur Face Gel with micro-granules in two variants, Cucumber and Lemon & Honey. Both the variants are priced at Rs 27 for a 50 ml pack and Rs 51 for a 100 ml pack. The cucumber gel contains wheatgerm oil for all skin ... More

Side dish!
ELECTROLUX KELVINATOR has launched a new refrigerator model called Side by Side. It is part of its Ozone range of frost-free refrigerators. It comes with Energy Classification - B (Euro) meant to ensure lower energy consumption. The Side by ... More

Boom time
ONKYO has launched the HT-S670 - A 5.1 channel home theatre receiver and speaker package. It pumps 140 watts of power to the speakers. Onkyo-exclusive technologies such as Wide Range Amplifier Technology and Optimum Gain Volume Circuitry are ... More

Smell sweet
GODREJ CONSUMER Products has launched Cinthol Perfumed Deodorant Sprays. They come in four fragrances - Cologne, Spice, Lime and Sandal. They contain Triclosan, which removes odour-causing bacteria. Targeted at both sexes, the sprays are ... More

Screen sport
PARADOX STUDIOS has launched its first PC game titled BattleDust: The Championship. It has seven characters competing against each other in eight different locations. It features four modes of gameplay to choose from, and includes eight ... More

Talk lines
BHARTI TELETECH has launched the GE range of phones in India. The company has introduced four corded and two cordless models of world-class GE phones ranging from Rs 495 to Rs 2,595.The cordless phones are equipped with the Compander technology, ... More

Drab's dead
GOODLASS NEROLAC Paints has launched Nerolac Plastic Emulsion, an economy acrylic emulsion for interiors. The product is currently available in white and other popular shades in one-litre, four-litre, 10-litre and 20-litre packs with coverage of ... More