Financial Daily from THE HINDU group of publications
Thursday, September 02, 2004
Financial Daily from THE HINDU group of publications Thursday, September 02, 2004 |
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COLUMNS BOOK MARK 
The difference between zapping and zippingIF you think you know advertising, answer the following questions: What's BOGOF? Name the French law, passed in 1991, imposing restrictions on alcohol advertising and a total ban on tobacco advertising (clue: the law was named after a French ... More MARKET KING Six steps to brand credibility How do you get your brand to be tried, tested and trusted? Read on. More IDEA BREAK Encouraging innovation The premier firms of the world encourage innovation by rewarding those who come up with good ideas in various ways. More MUMBAI MOSAIC 
Golden OldiesThe grandmother of all Ad Clubs, the Advertising Club Bombay, turned 50 and the Hilton Towers rocked. The card said 7 p.m. but the only thing going till well after 8 p.m. were the cocktails. Not that anyone complained. With all the bonhomie being ... More SALESENSE 
Reinventing 1:1It's time to return to personalised marketing, which is a powerful tool. More AD SCAN 
Optimistic offeringGood times, great pizzas and, now, better prices _ that's Pizza Hut's new campaign. More Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
Union Budget 2004-2005 Economic Survey 2003-2004 Railway Budget - 2004-05 Pick a Winner Stock Market Contest
Top Stories In Focus The Crude shock GTB fiasco TCS debut - A jewel among IPOs Birlas vs Lodha: A legacy tussle
In Depth Insurance Corner Simple Economics Tax Talk NRIs & Investment Avenues
Looking back Aug. 22-Aug. 28 As markets shift into higher gear ... |
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