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Encouraging innovation

R. Sridhar

The premier firms of the world encourage innovation by rewarding those who come up with good ideas in various ways.

WE looked at how innovative companies defined innovation. We also examined the barriers to innovation as they saw it.

All these companies had a point of view on innovation as part of their vision/mission. They had clear ideas on their innovation goals. (What should innovation achieve for us?) The tough thing is about putting all these into practice. How do we encourage innovation? It is here that we can learn a lot from companies that are innovative.

Encouraging Innovation

"We have a two full-day creativity session patterned after Eureka.

The Director of Imagineering has developed an in-house Imagineering Institute which deals with programme development, team building, and problem-solving." — Federal Quality Consulting Group

"We do the following to increase creative potential: "The Team Learning Center featured an intensified Team Innovation programme — a four-day seminar that defined the environment, skills, and leadership traits necessary to encourage innovation. A Team Creativity Center is being developed to further encourage innovation." — Ford (MP&L) Team Learning Center

"We at Washoe provide ongoing education about our innovation goals and objectives. The staff are given time to participate in innovation projects through PQI (Perpetual Quality Improvement) teams. We reward and recognise all PQI team participation as well as other innovative efforts, projects and ideas." — Washoe Health System

"We encourage innovation in the following ways:

  • Through support and empowerment of cross-functional teams

  • Facilitators are trained in innovation techniques and tools are made available to provide guidance

  • State the value of innovation

  • Hold innovative problem-solving sessions

  • Creativity and innovation training

    We empower employees to solve problems at the lowest level.

  • We talk about it

  • We recognise innovation through the use of awards

  • Publication — Quality Notes.

  • Celebrate success

  • Suggestion programmes — Smithsonian Institution

    "We work less and think more at R&D. Here our structured environment allows all employees to participate in idea generation sessions.

    We have 30 facilitators trained in innovation skills. These facilitators are in all departments. They facilitate meetings, do CPS (Creative Problem Solving) sessions, develop teams, brainstorming sessions, and develop vision/mission statements." — R.J. Reynolds R&D

    "Once an idea is approved, the employee is given the resources and the support to develop the project and see it through implementation.

    Marshall has an `open-door' policy that encourages access to all levels of management. We try to look beyond traditional methods. We encourage everyone to develop new concepts." — Marshall Industries

    "We have set the stage for innovation to happen by developing the right social architecture, based on a three-part model of education, environment and application."

    "We help leaders throughout the federal government to reinvent - to idealise what could be and go after it with a passion. We get these leaders out of the work environment, help them build a non-threatening atmosphere which is informal and fun, guide them to see the compelling reasons for change, expose them to what's happening in the outside world, use various creative tools and exercises to drive right-brain, non-evaluative thinking. We withhold judgment and remind ourselves everything is possible."

    We also do the following:

  • invest in information resources.

  • Once - a-month Learning Day

  • Learning Plan

  • Semi-annual strategic planning retreat

  • Monthly business meetings — The Clorox Company, Research & Development

    Here are a few things that seem to be common in all the comments:

  • Creating the right, supportive climate

  • Training — help people acquire the skills, tools and techniques to think differently

  • Developing facilitation skills for managers

  • Recognition and rewards

    How do these companies recognise and reward innovation?

    Recognition & Rewards

    "The Ford CIRS programme teams are given points based on dollar savings that can be used to purchase a variety of items from golf clubs to a Caribbean cruise.

    A RAPIDS team improvement process based on the G.E Workout model rewards teams for innovative ideas that help reduce the bureaucratic drag in our procedures". — Ford (MP&L) Team Learning Center

    "Employees get merit pay for innovative ideas. Every employee is also eligible for an incentive plan based on the achievement of the Washoe Health Systems strategic goals." — Washoe Health System

    "We recognise and reward innovation through awards, recognition events, through publications and thank you notes.

  • Recognition ceremonies

  • Newsletters

  • Cash and pride

  • Time-off awards

  • Visits by assistant secretaries

    — Robert A. Brook Award for Excellence in Administration. — Smithsonian Institution (Office of Finance and Administration)

    "There are three categories:

  • Rewards from peers — peer recognition

  • Rewards from R&D management — R&D management recognition

  • Rewards from corporate management — corporate recognition — R. J. Reynolds Research & Development

    "We give upfront support by offering grants so people can attend outside conferences that allow them to bring unique ideas and insights back to our client base." — Idea Verse, Lucent Technologies

    "All innovations and breakthrough ideas are recognised throughout the organisation in company communications." — Marshall Industries

    "We have a Rewards and Recognition Committee; based on the analysis of this committee we do the following:

  • Give recognition to innovative ideas

  • Give everyone a fair chance to participate in programmes

  • Rewards are timely, specific and personal — The Clorox Company, Research & Development

    "Our rewards are not monetary. We recognise innovation and acknowledge each others' creativity by complementing each other on Learning Day."

    — Federal Quality Consulting Group

    "We present an Annual President's Awards. We also have annual performance reviews." — YMCA of Metropolitan Chicago

    "Trained Brains and staff members receive prizes when the team achieves above average innovation effectiveness scores from clients. When a new record score is achieved they are presented with jackets, in addition there are other special prizes. Those who have exhibited outstanding performance are honoured in Brain Brew Saloon." — Richard Saunders International's Eureka! Ranch

    It is interesting to see that there is no single prescription for recognition and rewards. Much depends on leadership, the business context, and the cultural climate of the company.

    (The writer is a creative consultant and Partner, IDEAS-RS.)

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