Financial Daily from THE HINDU group of publications
Thursday, September 16, 2004
Financial Daily from THE HINDU group of publications Thursday, September 16, 2004 |
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COLUMNS KARATEGY Doomed to fail Reluctance to be the lone voice of dissentin an optimistic marketing team is thebane of many a product that fails. More VALUE SPIRAL 
In reiteration ...This week's column, the 40th of this series,is a recap of what the author has said aboutmarkets and organisations over the past two years. More BOOK MARK 
Momentum is the fuel that drives strategy into actionTARGETS are for common people. The high-performing ones exceed such numbers, says Rene Carayol in his foreword to Pitch Perfect, written by John Leach and John Moon, and published by Capstone (More MARKET KING Handling rejection Why do consumers reject a brand? And how shouldmarketing team deal with that? Read on. More MUMBAI MOSAIC 
What the devil?Remember when Advertising Avenues created the Onida devil and cracked not just a TV screen but a host of myths and records? Those were heady days for Avenues when its cutting edge creative won it a slew of awards. The combination of the ... More SALESENSE 
The tele-salesperson has arrivedYou don't see them, only hear them. But they domatter. Read about the tele-salesperson. More AD SCAN 
The steel showA campaign toreinforce theimportance ofsteel in life andnation-buildingattempts to"humanise" thecommodity. More
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