The Hindu Business Line : Thursday, September 16, 2004

Cadbury's big Bytes
Cadbury India is attempting to increase thedeclining market for chocolate with innovation,one of which is its sweet snack, Bytes. More

Lock kiya jaaye!
Having quelled aChinese challenge,Godrej is looking toupgrade customersto technicallysuperior locks. More

Doomed to fail
Reluctance to be the lone voice of dissentin an optimistic marketing team is thebane of many a product that fails. More

The tele-salesperson has arrived
You don't see them, only hear them. But they domatter. Read about the tele-salesperson. More

Handling rejection
Why do consumers reject a brand? And how shouldmarketing team deal with that? Read on. More

MANAGEMENT

In reiteration ...
This week's column, the 40th of this series,is a recap of what the author has said aboutmarkets and organisations over the past two years. More

ADVERTISING

Heading towards intensive care?
Glorious past or dubious future? Here's adifferent point of view on the `foreign hand'in Indian advertising. More

The steel show
A campaign toreinforce theimportance ofsteel in life andnation-buildingattempts to"humanise" thecommodity. More

Family matters
LG Care says itsLife's Good campaignis unique in that ittakes the tack ofumbrella branding. More

What the devil?
Remember when Advertising Avenues created the Onida devil and cracked not just a TV screen but a host of myths and records? Those were heady days for Avenues when its cutting edge creative won it a slew of awards. The combination of the ... More

BOOKS

Momentum is the fuel that drives strategy into action
TARGETS are for common people. The high-performing ones exceed such numbers, says Rene Carayol in his foreword to Pitch Perfect, written by John Leach and John Moon, and published by Capstone (More

CARTOON

Hardsell
"...this pre-approved credit card comes with a pre-sanctioned credit limit of Rs 50,000, half of which pre-supposedly you have already used..."

NEW PRODUCTS & SERVICES

Prime time
CARTIER has launched its special centenary edition - the Cartier Santos 100 - in India. Santos 100 is a commemoration of the very first wristwatch created by the House of Cartier in 1904, when Louis Cartier designed a special watch for his ... More

Cool range
HITACHI HOME & Life Solutions (India) has launched the window air-conditioner range, Quadricool. It claims to offer four unique advantages - lower pull-down time, most silent, uniform air distribution, highest energy efficiency ratio (EER) as ... More

Basic need
CHAMBOR has introduced Refreshing Stick Foundation. It comes in a range of natural shades including Cool Maple, Cool Cinnamon or Cool Praline. It is priced at Rs 695 and is available at all the Chambor counters at retail destinations in major ... More

Rice's spice
MTR FOODS has announced the launch of Puliogare recipe in a powder sachet form. It is priced at Rs 5 per sachet. It is available at all leading stores in Karnataka, Andhra Pradesh and Tamil ... More

Clear picture
SONY INDIA has launched new DVD players. The DVP-NS575 and the five-DVD changer DVP-NC675 have Sony's newest technology, the Precision Drive Pro, meant to ensure superior picture and audio quality. They also come with a Multi Disc Resume for up ... More

Blind date
VISTA LEVOLOR has introduced sisal Roman/roll-up blinds. Sisal is a natural product that has been crafted to make woven patterns. Romans get stacked from the bottom in steps whereas roll-ups roll from the bottom. Sisal is available in four shades ... More

Pure for sure
CAMLIN PHARMA has launched Klin Hands, its hand sanitiser in South India. It claims to instantly sanitise hands in just 10 seconds, making them totally free of harmful germs, bacteria and viruses. It is recommended for all customer categories, ... More

Fairer, younger
LEVER AYUSH has launched Fairness Poshak Cream for the 30-plus woman. It addresses the specific concerns of this age group which include dark patches, wrinkles and blemishes. It contains natural ingredients such as Manjishtha, Raktachandana, ... More

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Foreign Trade Policy 2004-09

Pick a Winner Stock Market Contest

Top Stories
Cadbury's big Bytes

Lock kiya jaaye!

In Focus

Foreign Trade Policy - 2004-09

The Crude shock

GTB fiasco

Birlas vs Lodha: A legacy tussle

In Depth
Insurance Corner

Simple Economics

Tax Talk

NRIs & Investment Avenues

Looking back
Sep. 5-Sep. 11
In pursuit of youth

High five