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Thursday, September 23, 2004

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STRATEGY


On the CARDS
Hi-tech, funky, widespread and more convenient than ever ... credit card companies are trying various tactics to expand the market and get consumers to spend more. More

BUSINESS GROWTH
A healthy boom
Fitness centres are mushrooming, gym equipment sales are soaring and new markets emerge as the concept of holistic health gains importance. More

MANAGEMENT


Developing critical skills
Leadership, team spirit, openness and honesty are some of the skills critical to innovation in organisations. More

ADVERTISING


Inspired!
Mahindra & Mahindra's makeover from a staid old company known for its jeeps into a leader in many sectors is an inspiring story, one that is reflected in its advertising. More

Ad Club Contest
The AdClub Bombay has set in motion a contest where it has invited creative entries from its members aimed at motivating the electorate to exercise their franchise in the Maharashtra Legislative Assembly elections scheduled for October. The idea ... More

BRANDS


The power of brand imagery
Powerful imagery can make or break a brand. More

When size matters
Indian apparel brands are realising the importance of creating lines specifically for plus-sized women. More

BOOKS


People respond to genuineness
TRUTHS prevail, they say, but are often forgotten. That's why you need Tom Asacker's Sandbox Wisdom to help you `reconnect.' The book, published by Pearson Education (www.pearsoned.co.in) , aims to ... More

NEW PRODUCTS & SERVICES


Cool drink
SUN VALLEY has launched Mastikool buttermilk. Priced at Rs 10 for a 200 ml pack, it is cultured buttermilk which reportedly does not contain preservatives. It has a shelf life of six months when stored in ambient ... More

Soft & smooth
PERFECT RADIANCE has launched Perfect Radiance Smooth & Lighten Skin Satin Conditioner. It is reportedly enriched with sea fennel extracts to remineralise and restructure the skin. It is also supposed to contain multivitamins combined with wheat ... More

Pricey shine
CHRISTIAN DIOR has launched Dior Kiss lip gloss, which is reportedly enriched with the exclusive Wonder Boost Complex containing lip-plumping and volumising agents. It is available in six shades. Priced at Rs 1,040, it is available at Dior ... More

Fun time
SWATCH has launched Swatch Diaphane Automatic, which is available in three models - Wind up, Spring Motion, and Blue Trap. It is claimed to be strong, durable, light and resistant to chemical and environmental conditions. Priced at Rs 6,000, the ... More

Coffee break
TUPPERWARE INDIA has added a set of four coffee mugs to its range. They are available in yellow, green, purple and magenta. They are microwaveable. The set of four is priced at Rs ... More

Such sauce!
THE PARK HOTELS have launched two preserves. The sauces are vegetarian and supposedly contain no artificial flavours or preservatives. The newly launched sauces are Coriander and cashewnut pesto and Spicy peanut sauce. They will be available at ... More

Riot of colour
SCHWARZKOPF PROFESSIONAL has launched Igora Action Paint in intermixable shades - yellow flare, orange glow, red spark, ruby craze and blue splash. Claimed to be the first product of its kind in the hair-colour segment, Igora is a temporary ... More

Bejewelled!
TAG Heuer has launched the Link Calibre 36. It boasts of 31 rubies and a sapphire caseback. It is priced at Rs 2,16,300.

More


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Foreign Trade Policy 2004-09

Pick a Winner Stock Market Contest

Top Stories
On the CARDS


Developing critical skills

The power of brand imagery

In Focus

Foreign Trade Policy - 2004-09
The Crude shock
GTB fiasco
Birlas vs Lodha: A legacy tussle
More

In Depth
Insurance Corner
Simple Economics
Tax Talk
NRIs & Investment Avenues
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Looking back
Sep. 12-Sep. 18
Lock kiya jaaye!

Cadbury's big Bytes


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