The Hindu Business Line : Thursday, September 30, 2004

`India among top 5 growth markets'
With the Indian youth becoming increasingly fashionconscious and with spending power being consistentlyon the rise, Lee Cooper finds tremendous opportunitiesfor growth in the Indian market. More

ADVERTISING

Adding to it
Ad agencies areextending strategicplanning functions tocomplement clientcompanies' marketingfunctions. Will it reallyadd value or is it onlya cosmetic change? More

Needed: A savings behaviour model
The branding of investment products is sobaffling that one does not know what one is buying.Investment needs a certain level of professionaladvice, which is not easily available. More

Chairman Mike
M. K. Khanna (officially Mahinder, but known only as Mike) will be Chairman Emeritus of JWT. This marks the end of an era at JWT India. Mike has guided the affairs of JWT (HTA for most of his reign) for two decades. Taking over from a giant ... More

MARKETING RESEARCH

Not quite in tune
IndianListenership Track,a gauge of FMradio listenership,is not cuttingmuch ice with theindustry as playerssay it does notaddress manyissues. More

BRANDS

Cave & save vs Rave & wave
Though basic and functional brands form amajor chunk of branded products, aspirationalbrands co-exist and flourish. More

BOOKS

A story of strength in images
WOULD you believe that the red-letter Canon logo was first designed in 1955 and has remained unchanged? Or that the name's origin is `Kwanon,' the goddess of mercy in the Buddhist faith? Do you know that Canon launched the world's first 10-key ... More

Not just brands
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, in Lovemarks, a book on business philosophy, describes the journey from products to trademarks and then to brands. There's more. His book, from powerHouse Books (priced Rs 1,400) also explains ... More

CARTOON

Hardsell
"Choose our `Super-Quick delivery' option to see how fast you'll have this package in your hands!"

NEW PRODUCTS & SERVICES

Skin food
HINDUSTAN LEVER has re-launched Hamam. It now contains aloe vera, apart from neem and tulsi, for nourishment. It comes in an oval shape and enhanced fragrance for longer lasting freshness. The packaging too has changed but the prices have ... More

Girl talk
MATTEL has launched Instant Messaging Barbie which comes with a mobile phone with instant messaging (SMS) feature. It reportedly enables girls not only to message Barbie but also to message their friends who have a similar doll. The toy also ... More

Sporty look
TISSOT has launched a new range of sports watches, Tissot PRS 516. It is targeted at those with an affinity for four-wheel motor sports. Available in leather and stainless steel bracelets with push-button clasps, it is equipped with a quartz ... More

A new you
ELIZABETH ARDEN has launched Overnight Success Skin Renewal Serum. It is reportedly designed to work in sync with the skin's night recovery cycle and enhance the skin's natural renewal process. Priced at Rs 2,160, it is available at leading ... More

Sleek switches
ANCHOR ELECTRICALS has tied up with British General Ltd, UK, to launch Woods, a premium range of electrical accessories in India. Through Woods, Anchor will introduce a range of switches and accessories in India. The Woods range of products ... More

Sinless!
MERISANT INDIA has re-launched Equal Spoonful. The zero-calorie sweetener now comes in an hourglass-shaped container with re-sealing top to make storage simple. Priced at Rs 100, Spoonful is available at A&B class outlets across the ... More

On a roll
KODAK INDIA has launched Cameo, a range of high-performance cameras. There are four models, 230 Zoom, 170 Zoom, AF and FX, priced between Rs 1,795 and Rs 3,995. The range is a mix of Fixed Focus & Auto Focus models. They come with LCD displays ... More

Fast relief
NOVARTIS CONSUMER HEALTH SECTOR has launched Otrivin-o, a nasal decongestant which will be available over the counter. It reportedly helps to relieve congestion caused due to cold, seasonal and perennial allergic rhinitis and sinusitis. This ... More

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Foreign Trade Policy 2004-09

Pick a Winner Stock Market Contest

Top Stories
Not quite in tune

Adding to it

In Focus

Foreign Trade Policy - 2004-09

The Crude shock

Birlas vs Lodha: A legacy tussle

In Depth
Insurance Corner

Simple Economics

Tax Talk

NRIs & Investment Avenues

Looking back
Sep. 19-Sep. 25
On the CARDS

The power of brand imagery

Developing critical skills