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Thursday, September 30, 2004

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VALUE SPIRAL


Needed: A savings behaviour model
The branding of investment products is sobaffling that one does not know what one is buying.Investment needs a certain level of professionaladvice, which is not easily available. More

BOOK MARK


A story of strength in images
WOULD you believe that the red-letter Canon logo was first designed in 1955 and has remained unchanged? Or that the name's origin is `Kwanon,' the goddess of mercy in the Buddhist faith? Do you know that Canon launched the world's first 10-key ... More

MARKET KING


Cave & save vs Rave & wave
Though basic and functional brands form amajor chunk of branded products, aspirationalbrands co-exist and flourish. More

MUMBAI MOSAIC


Chairman Mike
M. K. Khanna (officially Mahinder, but known only as Mike) will be Chairman Emeritus of JWT. This marks the end of an era at JWT India. Mike has guided the affairs of JWT (HTA for most of his reign) for two decades. Taking over from a giant ... More

SALESENSE


C2C is happening!
A consumer's buying decision is largely basedon her trust in another consumer. More
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Foreign Trade Policy 2004-09

Pick a Winner Stock Market Contest

Top Stories
Not quite in tune


Adding to it

In Focus

Foreign Trade Policy - 2004-09
The Crude shock
Birlas vs Lodha: A legacy tussle
More

In Depth
Insurance Corner
Simple Economics
Tax Talk
NRIs & Investment Avenues
More

Looking back
Sep. 19-Sep. 25
The power of brand imagery

Developing critical skills


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