Financial Daily from THE HINDU group of publications
Thursday, October 21, 2004
Financial Daily from THE HINDU group of publications Thursday, October 21, 2004 |
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CATALYST TRENDS 
A question of durabilityA host of consumerdurables brands areentering the Indianmarket despite thesluggishness in somecategories. Catalystlooks at where theiroptimism springsfrom and whetherthey will endure. More STRATEGY 
Pulling the plugCultivate `exit champions' in your organisation.You may save yourself much heartbreak andmoney over projects, as well as foster a cultureof debate and rational decision-making. More MANAGEMENT 
How to get really new ideasMental blocks need a gentle push to start tumbling. More INTERVIEW 
`India has a tradition of using luxury products'"India is the only market where both the Signature andAscent product ranges have been launched simultaneously _this shows the importance we attach to this market." More ADVERTISING 
Air IndiaThe air above downtown Mumbai was shattered by the roar of Sukhois, Mirages and MIGs practising for the spectacular air show commemorating JRD Tata's pioneering efforts in civil aviation and 50 years since the first Indian Air Chief Marshall ... More RETAILING 
The search for an Indian retail modelWestern retailmodels don'treally suit the Indiansituation andconsumer behaviour.Catalyst starts aseries whichdiscusses theoptions as well asthe pros and cons. More BRANDS 
Needed: A conscience for a LovemarkKevin Roberts talksof a stage wherebrands run out ofjuice because of manyreasons. They areoverused, they lackmystery, cannotunderstand the newconsumer or have beenstifled by conservatism. More
BOOKS 
`CRM might seem cost-effective but doesn't help much'MUCH of the energy that organisations spend is for keeping things going the way they are. But that is no different from yoked bullocks that go round and round in the oilman's works; they never get to see the meadows. "To invent new futures you ... More CARTOON 
Hardsell"Since it's red, blue and white, I'm fairly certain we middle-class households are being targeted by another toothpaste ..." |
