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Thursday, Oct 21, 2004
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Hardsell

Ravikanth

"Since it's red, blue and white, I'm fairly certain we middle-class households are being targeted by another toothpaste ..."

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Stories in this Section
Pulling the plug

How to get really new ideas
`India has a tradition of using luxury products'
Air India
The search for an Indian retail model
Needed: A conscience for a Lovemark
Tasting growth in biscuits
A question of durability
`CRM might seem cost-effective but doesn't help much'
Hardsell
Piping hot
Action toys
Cool it!
Play time
Close shave
Oil-free
Unclog them!
Talk time

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