The Hindu Business Line : Thursday, October 28, 2004

Maruti 800's many lives
It has survived doomsday predictions for many years. After a long run as the largest-selling car, the Maruti 800 is now slipping from that status. What's in store? More

The pricing conundrum
It's one decision that has the most impact across a business. It's about pricing. How do you price your product? A vital question, especially when sharp reductions in prices of products are the order of the day. More

ADVERTISING

The fee good factor?
Does 15 per cent commission feel good? Or is a fee-based system better? Why? Catalyst polls a number of people in advertising on the issue. More

Effie Awards
AdClub Bombay held the case study presentations and awards function for Effie (the awards for effectiveness in advertising) at the Taj Land's End. (Where else do ad people hold functions these days?) Prominent among the association's top honchos ... More

RETAILING

The issue of retail formats
Convenience store, supermarket, department store, hypermarket, discount and speciality store! Which one would suit our market? A mix of supermarket and discount stores, says the author. More

BRANDS

Dalda strikes OIL
Bunge, which has extended the vanaspati brand to a range of edible oils, is planning to become the market leader in two years. More

BOOKS

If you aren't the lead dog, the view never changes
THE formula is there is no formula." Thus begins the intro to The Imagineering Way by `The Imagineers,' published by Disney Editions (www.disneyeditions.com) . The book is on "ideas to ignite ... More

CARTOON

Hardsell
"I must confess I'm actually an HR person. I got this job in a lucky dip at a job fair."

NEW PRODUCTS & SERVICES

Creamy skin
HINDUSTAN LEVER has introduced Dove Body wash. It is sold along with a free loofah and is available at select stores in select towns. It is priced at Rs 120 for 250 ... More

Petrol pill
MANGO UNIVERSE, a direct marketing company, has launched MP6ty, a product that claims to reduce fuel consumption up to 35 per cent in petrol and diesel vehicles (cars, scooters and motorcycles). A fuel conditioner in tablet form, it enhances the ... More

Floored!
PERGO has launched Vintage, a premium collection of laminate wooden floorings. It is characterised by its antique decor with a textured surface. It features a built-in sound-reducing underlay material and click joints for fast and efficient ... More

Light up
K-LITE INDUSTRIES has launched Beacon, a range which includes post top lanterns, bollards and wall brackets. Most models are exclusively for compact fluorescent lamps. The fixtures are priced between Rs 1,780 and Rs 4,200 (exclusive of all ... More

Bag these
BLOW PLAST brand Footloose has launched two new collections of travel bags, Woodstock and Blaze. The products are available at all VIP Worlds and VIP Lounges, as also leading stores across the country. Both ranges are aimed at the youth. The ... More

Cross over
HARMONY DISTRIBUTORS has launched Cross Pens' Verve in India. It is available in three finishes - Platinum, Merlot and Selenium Blue. The Cross Verve Platinum is priced Rs 11,195 and is also available for corporate gifts. The Merlot Verve is ... More

Dessert!
PILLSBURY has introduced custard powder. The custard is reportedly smoother and creamier with a Golden Vanilla flavour. It is available at stores across the country and is priced at Rs 19 for 100 gm and Rs 63 for 500 ... More

Longer lashes
CHAMBOR has launched Felt-Tip Eyeliner. It is waterproof. The eyeliner's formula reportedly dries quickly and is enough for more than 800 applications. It is priced at Rs 295 and is available at exclusive retail counters in Mumbai, Delhi, ... More

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Foreign Trade Policy 2004-09

Pick a Winner Stock Market Contest

Top Stories
The fee good factor?

The issue of retail formats

In Focus

Foreign Trade Policy - 2004-09

The Crude shock

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In Depth
Insurance Corner

Simple Economics

Tax Talk

NRIs & Investment Avenues

Looking back
Oct. 17-Oct. 23
How to get really new ideas

`India has a tradition of using luxury products'

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