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SCENE & UNSEEN

PERHAPS the first thing soon-to-be parents plan for their unborn child is its name. Naming a child should be an awesome responsibility, considering it's a cross the poor individual will have to bear all her life. One, therefore, wonders at ... More

BOOK MARK

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The brand idea has to enter your company's systems
FREEDOM of choice is a grand feeling but it has a flip side too. Anxiety. With products, what reduces our anxiety is not a curtailment of options, but a familiar brand. Paul Feldwick would define brand as "a recognisable and trustworthy badge of ... More

IDEA BREAK

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Fun at work
WHEN actor Clint Eastwood got an Academy Award he said, "I feel lucky. I get paid to do the work I enjoy doing most." This statement is engraved in my head and I can never forget it. I keep asking myself, "Do I get paid to do what I ... More

MUMBAI MOSAIC

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Subhas Ghosal
Seldom does the advertising industry rally around and doff its hat to any one individual in the fraternity. When it does, you know there is something unique in that persona. The late Subhas Ghosal is one such person. For those youngsters ... More

AD SCAN

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An `honest' statement
The Peter England ad reflects how it has evolved into a lifestyle brand. More

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