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CATALYST
CUSTOMER RELATIONSHIP MANAGEMENT
How loyal can you be?
Loyalty programmes are crawling out of the woodwork with a variety of companies from carmakers to real estate offering them. Catalyst looks at the efficacy of running such programmes.
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Increasing `lifetime value' of customers
HOW many of you are members of Jet Privilege or First Citizens Club? Chances are that even if you are not a member in any of these, you would have definitely heard of them. Thanks to these and programmes such as the Inner Circle from Taj Hotels ...
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HUMAN RESOURCES
Fun at work
WHEN actor Clint Eastwood got an Academy Award he said, "I feel lucky. I get paid to do the work I enjoy doing most." This statement is engraved in my head and I can never forget it. I keep asking myself, "Do I get paid to do what I ...
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ADVERTISING
Working the great outdoors
Ad agencies redefine out-of-home outfits with new technology driven packages, changing the face of the medium for their clients.
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An `honest' statement
The Peter England ad reflects how it has evolved into a lifestyle brand.
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Subhas Ghosal
Seldom does the advertising industry rally around and doff its hat to any one individual in the fraternity. When it does, you know there is something unique in that persona. The late Subhas Ghosal is one such person. For those youngsters ...
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RETAILING
The recipe for retail success
The dos and don'ts about wooing customers and making them come back to your stores.
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TRENDS
What's in a name?
PERHAPS the first thing soon-to-be parents plan for their unborn child is its name. Naming a child should be an awesome responsibility, considering it's a cross the poor individual will have to bear all her life. One, therefore, wonders at ...
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BOOKS
The brand idea has to enter your company's systems
FREEDOM of choice is a grand feeling but it has a flip side too. Anxiety. With products, what reduces our anxiety is not a curtailment of options, but a familiar brand. Paul Feldwick would define brand as "a recognisable and trustworthy badge of ...
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NEW PRODUCTS & SERVICES
Festive gifts
LUXOR WRITING INSTRUMENTS has launched a range of Diwali gift sets called Celebrations from its hallmark brand, Parker. It consists of a combination of personal and desk accessories such as key holders, business card holders, leather wallets, ...
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Dab it!
ITF SPA (ITALY) has launched fragrances by Roberto Cavalli in India. The new collection has fragrances for both men and women. They are priced between Rs 2,200 and Rs 2,995, and are available at leading lifestyle ...
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Soft & silky
HINDUSTAN LEVER has launched Perfect Radiance Clear Complexion & Lighten Gel Crème under the Fair&Lovely brand. It is supposed to be hypoallergenic, oil-free and translucent and contains peach flower extracts. It reportedly has the biolight ...
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It's cleaner!
HENKEL SPIC has relaunched Henkomatic detergent powder, which is now supposed to have a superior wash formula. Launched in gusset packs, it is available in 500 gm and 1 kg packs, priced at Rs 55 and Rs 110 ...
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Feather light
MOTOROLA has launched Moto Razr V3, which claims to be an ultra-thin clamshell phone. The handset reportedly weighs 95 grams and is 13.9 mm thin. It has a nickel-plated keypad and a display of up to 262,000 colours powered by a 3D graphics ...
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Eye-catching
REVLON has introduced Eyeliner Pen. It is reportedly water-resistant and stays for the entire day. It comes in a 0.8 ml pack and is priced at Rs 250.
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