The Hindu Business Line : Thursday, December 23, 2004

That sweet thing
Rigid price points, rising input costs, distribution difficulties and competition ail the confectionery segment. Catalyst gets a taste of what companies are doing to get around these troubles. More

The forgotten `parts' factor
Why isn't enough attention paid to the spares business? Spare a thought. More

Has this happened to you?
Selling is a profession that demands grace and passion. More

The Egg of Columbus
Most organisations don't risk acting on innovative ideas but take them up once a rival gets noticed for doing similar things. More

ADVERTISING

`Eternal' campaign
Battery maker Amara Raja's CSR campaign fetches Ogilvy PR a bronze. More

More on ABCI
The Association of Business Communicators of India (ABCI) hosted its annual awards function at the Taj Mahal Hotel. A packed Crystal Room hinted at the growing importance of below-the-line activities (those were predominantly the categories ... More

BRANDS

A fillip for Philips
Philips is on a strong comeback trail after several years in the wilderness. More

BOOKS

It pays to work on relationships
A FEW years ago, when Microsoft wanted to strengthen its `mid-market' base comprising customer companies ranging from 50 to 500 employees, it took the help of a relationship marketing agency. `Loyalty analysis' was done on past data to predict ... More

NEW PRODUCTS & SERVICES

Long-lasting
MODI REVLON has launched ColorStay Overtime Lipcolor, which claims to stay on the lips for at least eight hours. It is available in a variety of shades. Priced at Rs 495 each, it is available at leading department and cosmetic ... More

Swiss time
CARL F. BUCHERER has unveiled three new watch lines in India - Alacria, Pathos and Patravi. Priced between Rs 75,000 and Rs 4.5 lakh, these watches are available at select outlets in Delhi, Kolkata and ... More

Be in control
MEDTRONIC has launched Model 508 series insulin pumps, which claim to help insulin-dependent patients improve their blood sugar control. These pumps can reportedly customise basal insulin delivery using three different patterns. This ... More

Whiter now
PROCTER & GAMBLE has launched the New Tide Bar which claims to provide superior whiteness. It has green speckles called Whiteons, derived from a proprietary technology. It reportedly has a lemony fragrance and is priced at Rs 5 for a 75 gm bar. A ... More

Tech TV
HITACHI has launched its new range of plasma and LCD televisions. The range will include the 32-, 37- and 42-inches Plasma TV models. They have a `power swivel stand' to rotate the screen 30 degrees to the left and right with the remote control. ... More

It's classy!
SAMSONITE has launched its super premium range of luggage, Samsonite Black Label. Styled in Italy, Black Label is supposed to be crafted in soft full grain leather and Teflon-coated nylon. There is a range of business cases and travel bags. ... More

Talking biz
CNBC-TV18 has launched a pack of eight CDs where Indian sportsmen share management insights with corporate leaders. The show is hosted by cricket commentator and anchor Harsha Bhogle. Those featured in the series include Saurav Ganguly, Sanjay ... More

Indian rhymes
KARADI TALES has launched Karadi Rhymes Book Two, which reflect Indian culture. It is available as a package containing an audio cassette and a picture book, which is priced at Rs 99. The rhymes are sung by Usha Uthup. ... More

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