The Hindu Business Line : Thursday, January 06, 2005

For consumer connect
A news channel brands a plane, deodorant is dispersed through a movie theatre's AC ducts - advertisers are finding unconventional media a good and cheap way to cut through the clutter. More

STRATEGY

Involving customers in innovation
Consumers are good at articulating their need from a product or service; its construction and packaging is better left to the marketer. More

Packaging the human form
Every individual wants to be a brand. Packaging, or apparel, in this context, has its own role to play. More

CHANNELS AND FRANCHISES

Preethi's progress
The Preethi brand of mixies had to overcome several distribution challenges when it entered new markets. More

MARKET SHARES

Banking on qualitea
Wagh Bakri, which offers HLL and Tata Tea stiff competition in the Gujarat, MP and Rajasthan tea markets, will bide its time in expanding its presence. More

BRANDS

Brand myopia
Focus on owning the market, not the brand. More

BOOKS

Can finance experts think like reporters?
THOSE who advise and consult can do with some tips from Derrick Kinney's Master the Media to Attract Your Ideal Clients, published by Wiley. The book proposes `a personal marketing system' for financial advisers, stockbrokers, insurance ... More

NEW PRODUCTS & SERVICES

Keep warm
USHA SHRIRAM has launched Usha Lexus Halogen Heater and Fan Heater. The halogen heater is reportedly equipped with a safety tip-over switch and thermal fuse, and also has a wide-angle oscillating function. It is priced at Rs 2,650. The fan ... More

Eye contact
CHAMBOR has launched contour pencils for the eye. They are meant to enhance one's best features. They claim to spread evenly and smoothly. They are available in black, blue, brown and grey and are priced at Rs 160 per ... More

Set a reminder!
FABMALL has launched a personalised desktop calendar which reportedly helps users to remember dates of importance. Priced at Rs 350, the 12-page colour calendar enables the customers to choose four special dates per month which they can't afford ... More

Play time
FUNSKOOL INDIA has a new range of toys which include Superman, Bat Hammer, Destination London, Whizz Art, Bob The Builder-Domino, Don't Spill the Beans, Play-Doh Ice Cream and the ABC & 123 Puzzle range. Whizz Art is a paper-mache kit meant for ... More

Shine it!
SARE LEE HOUSEHOLD & Body Care has launched a new liquid shoe polish called Kiwi Express. The product comes with a liquid level indicator. It is available in two colours - black and neutral. It is priced at Rs 40. ... More

Safety gear
STEELBIRD has launched a new range of helmets called SB-13 Classic. The product is supposed to be made of high-impact helmet grade plastic and high-density thermocol which reportedly helps absorb the vibrations produced due to the impact in an ... More

It's safe
GODREJ SECURITY Equipment Division has launched a new range of electronic safes with a swipe reader called e-Swipe. These electronic safes can be operated with a standard credit card or a four-digit password for high-level safety. It also has ... More

White & more
WHIRLPOOL has launched a new front-loading washing machine model, Sensation. It has a capacity of 6.5 kg and has features such as Stainwash which helps remove stubborn stains caused by tea and coffee and Whitest Whites which is meant to remove ... More

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