The Hindu Business Line : Thursday, January 13, 2005

The distribution barrier
A salesman without a distribution system is a lost duck in the marketplace. If salesmen click and do well in their lives, they have a lot to thank the distribution system their forefathers laid out for them to operate within. And if salesmen ... More

INTERVIEW

`India can be among top three Asian markets'
As the Managing Director of Adidas India since August 2004, Andreas Gellner is responsible for managing the overall business of the apparel and sports footwear company in India and aims to take the brand to a leadership position in the growing ... More

ADVERTISING

The Skoda score
WHY does the Skoda have a heated rear window? To keep your hands warm while you push it uphill! Now feast on this: What do you call a Skoda on top of a hill? A miracle! These jokes were a part of the series that frequented the mailboxes ... More

BRANDS

The Indian challenge
REPLACE your regular cooking oil with just one-third of olive oil and go a step ahead in leading a healthy life — Dalmia Continental is aggressively marketing its olive oil brand, Leonardo, on the health plank. The company claims to ... More

NATURAL CALAMITIES

Shaping the future with insight
IT would be futile not to acknowledge in this first instalment of the column now entering its third year that 2005 could not have begun on a more sombre note. Neither can we pretend that it would be business as usual soon, which is my ... More

TRENDS

Up the price spiral?
CONSUMERS may have to dole out a little extra from their pockets this New Year. Not only for the purchase of big-ticket items such as cars or electronic appliances, but even for day-to-day common household goods. While the main culprit for ... More

BOOKS

Don't give your trademark a split personality
WHAT'S the problem with Aspirin, Cornflakes, Dry Ice, Brassiere, and Zipper? "These are just a few of the names once recognised as brands that have lost their exclusivity due to owner misuse and ignorance of trademark law protection," says ... More

NEW PRODUCTS & SERVICES

Flour power
G.D. FOODS has launched Tops cornflour, baking powder and drinking chocolate. While the cornflour is available in 100 gm and 500 gm packs priced at Rs 12 and Rs 40 respectively, the baking powder is available in 100 gm and 400 gm packs priced at ... More

It's glossy
SAPC MARKETING has launched Diana of London's New Juicy Pulp Lip Gloss, which is reportedly a combination of lip gloss and lipstick. It is supposed to be more voluminous and give the lips a sensation of thickness without being heavy. It is ... More

Easy bake
PILLSBURY has launched Eggless Cooker Cake Mix. It is available in chocolate and vanilla flavours and is priced at Rs 35 for a 175 gm pack, and reportedly makes a 250 gm cake. All the ingredients are supposed to be pre-mixed. The user only has to ... More

Pain relief
CIPLA has launched Mobix Capsules and Mobix Topical Cream for the treatment of osteoarthritis and rheumatoid arthritis. The key active compounds in the capsules are a proprietary blend of cetylated fatty acid esters (complex) and EPA and DHA ... More

Feel fresh
GR FRAGRANCES has launched Nike Original, which is a fragrance for men. It is packaged in a metallic blue. It is available at all leading stores as a 100 ml eau de toilette and ... More

Sound it out
PHILIPS INDIA has launched Sur-Taal, a DVD amplifier with power sound and FM radio. It comes with two speakers and an MP3-CD playback. It also has a picture CD with MP3 playback, a component video output and a digital zoom. It is priced at Rs ... More

Royal look
ORRA has launched the Mughal Collection, which recreates jewellery befitting Mughal royalty that can be worn by today's Indian woman. The collection reportedly has 200 pieces of jewellery in diamond and semi-precious stone ... More

Precious time
TITAN INDUSTRIES has launched the Crown Collection of watches, which is supposed to be the most premium range of jewellery watches. The new collection has designs for both men and women and the models are priced between Rs 1 lakh and Rs 27 lakh. ... More

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