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VALUE SPIRAL

IT would be futile not to acknowledge in this first instalment of the column now entering its third year that 2005 could not have begun on a more sombre note. Neither can we pretend that it would be business as usual soon, which is my ... More

BOOK MARK

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Don't give your trademark a split personality
WHAT'S the problem with Aspirin, Cornflakes, Dry Ice, Brassiere, and Zipper? "These are just a few of the names once recognised as brands that have lost their exclusivity due to owner misuse and ignorance of trademark law protection," says ... More

SALESENSE

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The distribution barrier
A salesman without a distribution system is a lost duck in the marketplace. If salesmen click and do well in their lives, they have a lot to thank the distribution system their forefathers laid out for them to operate within. And if salesmen ... More

AD SCAN

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The Skoda score
WHY does the Skoda have a heated rear window? To keep your hands warm while you push it uphill! Now feast on this: What do you call a Skoda on top of a hill? A miracle! These jokes were a part of the series that frequented the mailboxes ... More

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