The Hindu Business Line : Thursday, January 20, 2005

Customer experience equity
Service providers tend to forget about the core experience that they promise and seem more concerned about superficialities. More

SCENE & UNSEEN

Smile and sell!
Humour, if used tactfully, can be a great way to capture the attention of the target audience. More

BOOK MARK

Everybody is a consumer as well as a producer
DELIGHT them. Entertain them. Please and appease, reward and relate, tickle and treat. There is no end to pandering to the ego of consumers. However, J. S. Panwar knows there's a world outside all this. His book, Beyond Consumer Marketing, ... More

MARKET KING

Brand might, with kids' insight
Kids play crucial role in several important family decisions such as the brand of car they should go for or even the locality where theys hould buy a flat. More

MUMBAI MOSAIC

AAAI & young creatives
The Advertising Agencies Association of India (AAAI) seems to be taking its job of encouraging creativity amongst its younger elements rather seriously. One recalls the two or three consecutive years where it held a contest, and sent the young ... More

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