The Hindu Business Line : Thursday, January 20, 2005

Saying it on film
Every frame in a movie has an opportunity for branding. With that intent, a clutch of savvy producers and specialist agencies look to weave brand presence in a variety of ways with the movie's story line. More

Venus seeks `mixie' fortunes
Venus hopes to establish itself through an emotional connect with the audience. More

Smile and sell!
Humour, if used tactfully, can be a great way to capture the attention of the target audience. More

AAAI & young creatives
The Advertising Agencies Association of India (AAAI) seems to be taking its job of encouraging creativity amongst its younger elements rather seriously. One recalls the two or three consecutive years where it held a contest, and sent the young ... More

STRATEGY

Corporates and calendars
Calendars are an important part of the marketing or social responsibility programmes of many companies. More

Customer experience equity
Service providers tend to forget about the core experience that they promise and seem more concerned about superficialities. More

CUSTOMER RELATIONSHIP MANAGEMENT

Where's customer service?
Focus on retaining old customers - they could be your route to more business and new customers through repeat and referral sales. More

BRANDS

Brand might, with kids' insight
Kids play crucial role in several important family decisions such as the brand of car they should go for or even the locality where theys hould buy a flat. More

BOOKS

Everybody is a consumer as well as a producer
DELIGHT them. Entertain them. Please and appease, reward and relate, tickle and treat. There is no end to pandering to the ego of consumers. However, J. S. Panwar knows there's a world outside all this. His book, Beyond Consumer Marketing, ... More

NEW PRODUCTS & SERVICES

New look
GODREJ HAIR CARE INSTITUTE has launched a new range of hair colours called Fashion Hair Colours. It is available in three shades — auburn red, burgundy and natural dark brown. It claims not to contain chemicals such as ammonia or hydrogen ... More

Frost feature
WHIRLPOOL has launched the Duet range of refrigerators, which reportedly comes with a host of features such as the `6th Sense Frost Control' and a multi-purpose chiller that can chill up to four one-litre bottles and store frozen foods, paneer ... More

Hot water
CROWN APPLIANCES & ELEMENTS has launched a range of automatic storage water heaters in vertical, horizontal and dwarf forms. The horizontal heaters, for instance, are ideal for low bathroom ceilings and mezzanine floors. They are available in a ... More

Floral wash
PROCTER & GAMBLE has launched Ariel in two fragrances — Ariel Spring Clean which has a floral fragrance and Ariel Fresh Clean with reportedly resembles the fragrance of a mogra flower. It is available across the country and is priced at Rs ... More

Clear skin
OZONE AYURVEDICS has launched New Nomarks Cream, which reportedly comes with improved strength and better results in mark management and prevention. Launched in pack sizes of 25 gm and 12 gm, it is priced at Rs 58 and Rs 29 respectively. The ... More

Get updated
SHLOKA PUBLICATIONS has introduced the Indianised version of The World Almanac for Kids 2005 which contains information from all over the world along with some specific information on India. The book comprises data on a wide variety of topics ... More

Sleek TVs
ENKAY TELECOMMUNICATIONS has launched NEC's range of Plasma televisions in India. The televisions are available in three sizes — 42 inches, 50 inches and 61 inches, and are priced from Rs 2.5 lakh onwards. The TVs are reportedly targeted at ... More

Scents & sprays
MODI REVLON has launched a range of international fragrance brands for women — Pink Happiness, Love Her Madly and Mystic Rose. These fragrances would be available in the form of colognes and body sprays. A 50 ml bottle of cologne costs Rs ... More

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