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CATALYST
STRATEGY
A little bit of selling ... everywhere!
A lecture, an interview, a conversation _ whatever it be, life is a saga of selling.
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MANAGEMENT
Learning from the tsunami
The tsunami holds lessons in internal communications for companies which can and want to do much more than extend `cheque book support' to prove their integrity.
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INTERVIEW
`Indian cos have relegated brands to the periphery of business strategy'
Businesses have to be viewed as an ecosystem of interlinked assets creating or destroying value. To compete on the global stage Indian boards and CEOs have to see this larger picture.
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ADVERTISING
Festival fever
They have too many new things to do. The Mumbai Festival is on, with simultaneous happenings downtown and in the suburbs. Music, theatre, folk art, craft, food and much, much, more. That's what's on offer. And corporate India is lapping it up ...
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BRANDS
How India Inc can leverage brands
There has been much debate on acknowledging the value of a brand's intangible assets in a company's balance sheet. Indian companies have been slow to recognise their importance. Catalyst presents a study by Brand Finance on the power of Indian brands .
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How the valuation was done
IN setting out to value India's top value creating brands, the primary requirement was that brands should belong to companies that are listed on the Bombay Stock Exchange, which is why brands like Hutch, Sahara India and Jet Airways did ...
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BOOKS
People buy emotionally, justify logically
ONE normally expects a book on selling to endlessly extol the profession, but Roy Chitwood is forthright: "Four out of every five salespeople a customer meets are mediocre, incompetent or downright ineffective. Even some of those in the upper 20 ...
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CARTOON
Cartoon
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NEW PRODUCTS & SERVICES
Sound system
BOSE has launched the `SoundDock' digital music system. It claims to combine the premium Bose powered acoustic package with a stylish design that integrates with the iPod digital music player. The system works with third-generation and later ...
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Hair colour
MODI REVLON has launched `StreetWear Hair Highlights,' which can be used to streak one's hair in red, copper and brass colours. The colour lasts long and can be removed by shampooing it out, according to the company. The product, priced at Rs 150 ...
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Exterior paint
DELTA has unveiled Marine Paint, an enamel paint that can supposedly be used on metal exteriors of balconies and even wooden furniture. It is claimed to be ideally suited for coastal and heavy rainfall areas where the metal exteriors and wooden ...
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A Luxor gift
LUXOR WRITING INSTRUMENTS has launched `Celebrations 2005' gift packs of Parker Premium. The gift pack contains variants of Rialto and Sonnet pens, along with a leather organiser. A specially tailored, eco-friendly Parker carry bag is said to ...
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Disk players
PHILIPS INDIA has unveiled what it calls two best-value DVD players that play practically any disk format. The Philips DVP 62K, priced at Rs 5,990 in addition to other formats, also plays MPEG-4 and DivX 3.11/4.x/5.x. It also has a microphone ...
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7 coffee days!
COFFEE DAY `Fresh `n Ground' has introduced packaged filter coffee powder `7 Day Wonder.' The coffee powder is claimed to be dispatched to the retail trade on the same day it is ground and packed; the company also says that the powder is ...
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Baby care
SIERRA INTERNATIONAL has unveiled the `Baby Cheramy' range in India. The range of baby care products includes cream, oil, cologne, shampoo, talc, and a gift pack.
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