The Hindu Business Line : Thursday, February 03, 2005

How green is my valley?
YOU could not miss the latest ONGC advertisement. It was crafted in green around the front page of many national newspapers and included a little teaser at the bottom of the page. It included the masthead area, but only to the extent of ... More

BOOK MARK

Final messages in a different medium
LARRY King's Remember Me When I'm Gone, from Nan A. Talese (www.nanatalese.com) , is not about making ads that stay in viewers' minds long after the channel has been switched off, or the hoarding ... More

MARKET KING

Loyalty royalty
FOR regular customers, devise a loyalty programme which treats them like royalty. When a satisfied customer repeats his purchase, or when he recommends other customers because he is satisfied, the net result is a healthy bottomline, ... More

MUMBAI MOSAIC

Congrats, Nirvik!
Nirvik Singh is a Page 3 regular who juggles his passion for advertising, cricket, golf, partying and many other activities with consummate dexterity. And now Mr Singh has been entrusted with the job of overseeing the activities of several Grey ... More

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