Financial Daily from THE HINDU group of publications
Thursday, February 10, 2005
Financial Daily from THE HINDU group of publications Thursday, February 10, 2005 |
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COLUMNS VALUE SPIRAL 
Enter the corporate brandBOOK MARK 
The easiest thing is to go with a trusted brandMARKETS have sentiments, brokers would aver. However, try asking businessmen if feelings have any place in hardcore selling; they're most likely to say, "No." As if to shatter this common myth, here is a new book from Tata McGraw-Hill (More MUMBAI MOSAIC Mr Speed Narain Karthikeyan, the fastest Indian on wheels, will be the first from the country to zoom down F1 tracks across the world. And that should make every Indian very proud. Karthikeyan's sponsors have every reason to feel pleased. In a sport that ... More SALESENSE 
Dead man selling!A brand can be built by using POP alone. Such a brand will manage to cut costs and be profitable in the future. More Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
Mid-term Credit Policy Review for 2004-05 Foreign Trade Policy 2004-09 Pick a Winner Stock Market Contest
Top Stories In Focus Killer Tsunami Multimedia Messaging Scandal Press Note 18 Reliance: Is the 'Big Fight' in offing?
In Depth Insurance Corner Simple Economics Tax Talk NRIs & Investment Avenues
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