Financial Daily from THE HINDU group of publications
Thursday, February 10, 2005
Financial Daily from THE HINDU group of publications Thursday, February 10, 2005 |
|
|
|
|
|
CATALYST INTERVIEW 
`Branding has moved to the boardroom'Catalyst catches up with Shelly Lazarus, O&M Worldwide's Chairman and CEO, on the backwaters of God's Own Country, for this exclusive interview. More STRATEGY 
Price pyrotechnics
RURAL MARKETING 
A profile of the rural consumerThe rural-urban divide does exist. In many cases, the rural consumer, unlike the urban one, can't appreciate ads that are clever, gimmicky, suggestive or hi-tech, says R. V. Rajan. More ADVERTISING Mr Speed Narain Karthikeyan, the fastest Indian on wheels, will be the first from the country to zoom down F1 tracks across the world. And that should make every Indian very proud. Karthikeyan's sponsors have every reason to feel pleased. In a sport that ... More DIRECT MARKETING Direct to consumer Marketing expert Dominique Xardel speaks to Catalyst on direct marketing. More BRANDS 
Enter the corporate brandBOOKS 
The easiest thing is to go with a trusted brandMARKETS have sentiments, brokers would aver. However, try asking businessmen if feelings have any place in hardcore selling; they're most likely to say, "No." As if to shatter this common myth, here is a new book from Tata McGraw-Hill (More CARTOON 
Hardsell"Offering personal loans? You found the right guy! I sell EPABX systems for tele-marketing needs." |
