The Hindu Business Line : Thursday, February 17, 2005

Mantras for service experience
LAST time, while mulling over the components of a great service experience, my examples were skewed towards hotels. However, bad — and good — service experiences abound in all other sectors as well. It got me thinking about ... More

SCENE & UNSEEN

The business of creativity
FOR hundreds of years, I am told, the Brahmins claimed sole rights over Sanskrit and therefore ruled over the religious side of society. Societal change marginalised the language itself. Even straitjacketed South Indian temples offer ... More

BOOK MARK

Days of `mass market' and `general public' are gone
SURVIVAL is at stake, so the big businesses have embraced a new concept called `lifetime marketing.' Whose lifetime, you may ask? Of customers', naturally, because only then there'd be some life left in company financials. "Lifetime marketing ... More

MARKET KING

Branding through consumer education
CONSUMER education as a brand marketing strategy is an important weapon to expand the market and build a credible brand. Various categories such as shirts, educational institutions, diamonds, life insurance and pharmaceuticals have been ... More

MUMBAI MOSAIC

Leo's sweet message
If you thought all that you could get from Leo Burnett were apples (the agency keeps them at the reception for anyone to help themselves), think again. A cute little well-designed box of chocolates landed up on some desks the other day. Opening ... More

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