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Thursday, Feb 17, 2005
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Hardsell

Ravikanth

"Thinking out of the box, why not a deal with a gastroenterologist!"

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Stories in this Section
Global docs

Mantras for service experience
The business of creativity
Top of the POPs
Leo's sweet message
Going up the food chain
Branding through consumer education
Brand loyalty and marketing strategy
Days of `mass market' and `general public' are gone
Hardsell
Take control
More power
Fitness fetish
Freeze theft
Prime lashes
Shock croc
Purer produce
More in less

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